Chevron Left
返回到 Viral Marketing and How to Craft Contagious Content

学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

4.8
星
5,297 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

GC

Nov 1, 2021

Interesting course with 'sticky' content and relevant examples that heighten the understanding of the concepts. Enjoyed the course and hope to apply the principles in my job role. Highly recommend.

JA

Jan 30, 2021

Professor Berger was engaging and shared easy-to-understand marketing concepts that I will be able to incorporate at work, as well as in my personal life. I will look for more of his courses.

筛选依据：

1326 - Viral Marketing and How to Craft Contagious Content 的 1350 个评论（共 1,681 个）

创建者 Mouna S

•

Aug 28, 2021

Excellent !

创建者 Brasil - J A S O J

•

Apr 7, 2021

good course

创建者 au y w c

•

May 21, 2020

very useful

创建者 David D S

•

Apr 8, 2020

Excellent!!

创建者 Sergio B

•

Mar 30, 2020

Surprising!

创建者 Junior C

•

Feb 26, 2020

Ótimo curso

创建者 Sai S

•

Oct 5, 2019

Very useful

创建者 Stephan H

•

Sep 15, 2019

top course.

创建者 MAYUR H

•

Feb 17, 2019

best course

创建者 Tonya K

•

Apr 4, 2018

Great class

创建者 SIMONE J B M

•

Oct 27, 2017

Amazing !!!

创建者 Rich F

•

Oct 24, 2023

Excellent!

创建者 David B

•

Oct 23, 2020

good class

创建者 Vivian L

•

Aug 30, 2020

Inspiring!

创建者 Syeda S

•

May 18, 2020

Excellent!

创建者 Himanshu B

•

Apr 9, 2020

Excellent!

创建者 Chanya

•

Oct 2, 2019

Good topic

创建者 F F R

•

Sep 16, 2019

Fun Course

创建者 Lev G

•

Oct 17, 2017

Fantastic!

创建者 Karan S

•

May 24, 2017

Brilliant!

创建者 Joseph M

•

Apr 2, 2017

good stuff

创建者 Alan A

•

Jun 28, 2016

Good Class

创建者 Mario V

•

Sep 25, 2024

good info

创建者 Anurag K

•

Aug 18, 2023

Loved it.

创建者 Wendy E

•

Sep 20, 2021

Awesome!