Chevron Left
返回到 Viral Marketing and How to Craft Contagious Content

学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

4.8
星
5,281 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

筛选依据：

1201 - Viral Marketing and How to Craft Contagious Content 的 1225 个评论（共 1,681 个）

创建者 La'Rea W

•

Jan 21, 2021

REALLY ENJOYED THIS CLASS

创建者 Jasper L

•

Aug 17, 2020

Very informative and fun!

创建者 Renan B F B

•

Aug 13, 2020

Simplesmente maravilhoso.

创建者 Larissa M L Q

•

May 25, 2020

Muito bom, aprendi muito.

创建者 Ahmed N

•

Jul 6, 2019

amazing with simple words

创建者 Vivian W

•

Aug 28, 2017

Super interesting course!

创建者 Homer N

•

Jun 12, 2017

Wow! Very helpful indeed!

创建者 akshay r

•

Apr 25, 2017

Useful & exciting class..

创建者 Mohsin A K

•

Sep 29, 2016

Precise and knowledgable.

创建者 Amanda P

•

Nov 8, 2017

Short, clear and useful!

创建者 Dora B

•

Sep 24, 2017

Quick and easy to grasp!

创建者 Hassan D

•

Jun 18, 2017

great investment of time

创建者 Julia E

•

May 25, 2017

Very useful information!

创建者 Dinesh N

•

Jan 29, 2017

Great course. Thank you.

创建者 Aleksandra S

•

Apr 8, 2020

Very interesting course

创建者 Dunja

•

Dec 3, 2018

Interesting and useful.

创建者 Marcia

•

Aug 21, 2017

Great course! I love it

创建者 Motoni O

•

Nov 10, 2016

awesome and well taught

创建者 Giannis M

•

Nov 1, 2016

Really modernc content!

创建者 Kimberly J L C

•

Aug 15, 2017

I LOVE THIS COURSE!!!!

创建者 urša r

•

Nov 2, 2016

Thoroughly enjoyed it.

创建者 Monika K

•

Jan 30, 2023

Loved the curriculum!

创建者 Slavev V

•

Jun 5, 2020

I liked it very much!

创建者 Etik B

•

Jan 16, 2020

I enjoyed this class!