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返回到 Viral Marketing and How to Craft Contagious Content

学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

4.8
5,291 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

GC

Nov 1, 2021

Interesting course with 'sticky' content and relevant examples that heighten the understanding of the concepts. Enjoyed the course and hope to apply the principles in my job role. Highly recommend.

GM

Jul 29, 2016

This is the first online course I've completed. I really found it so useful that I took several notes. Looking forward to another advanced course in the same field and by the same instructor.

筛选依据:

1501 - Viral Marketing and How to Craft Contagious Content 的 1525 个评论(共 1,681 个)

创建者 Lisha K

Apr 10, 2020

I enjoyed the course but I think adding a practical aspect to it like an assignment would make it more effective

创建者 Warisa N

Jan 15, 2019

Some of the content are too outdated. It'd be great if the lessons link to social media/ online marketing more.

创建者 Lula L M

Sep 23, 2017

I love it, Its very easy to understand and practical this course, I hope to re open to take the certification.

创建者 Ajeeth F

May 18, 2017

Good Introductory course; could have been much more intensive with project submissions and more interactivity.

创建者 Richa D C

May 9, 2024

The concepts discussed in the course are thought-provoking and relatable. This makes this course very sticky.

创建者 Gamal F

Aug 7, 2022

Great course, waiting a new version that discuss in depth every element.

Thank for the valuable informations.

创建者 ADITYA M 1

May 20, 2020

Easy to understand concepts and a great introduction to what makes things go viral!

Loved every minute of it!

创建者 Me'Cole S C

Jun 16, 2019

Knowing the value of the course it's making me make my work and efforts that much more effective! Thank you!

创建者 George M

Jul 27, 2017

Good chance to renew your knowledge or, if you start from scratch, to get in to the idea of viral marketing.

创建者 Tor-Oskar K

Dec 26, 2015

Interesting topic, well explained using a lot of practical examples. Could have gone deeper into the topics.

创建者 chiara q

Jul 11, 2020

I've really appreciated this course.

The Instructor Jonah Berger is very capable in conveying the concepts.

创建者 Daniel L

Apr 9, 2020

The theory was fine, but I think it may need more practice on the learning process. Content is very useful.

创建者 Enzo L R

Aug 24, 2017

Very interesting and useful, I've just add more examples and practical use of the Idea.

Thank you very much.

创建者 Kazi R I

May 1, 2017

Easy to understand and interesting lectures that gives a clear view of the topics within a very short time.

创建者 Ronald M C

Jan 28, 2020

The course provided some good material. Some of the material was basic knowledge and some were new to me.

创建者 Kashish K

May 3, 2017

Interesting course. Was short, concise and to the point. I liked that the videos were short yet engaging.

创建者 Chris H

Jun 23, 2020

I thought this was a very in-depth yet concise course. However, I wouldn't mind having harder questions.

创建者 cyril c

Jul 17, 2020

Great content and examples. I wish there were more practical exercises to help to create viral content.

创建者 Brenda G G

Jun 19, 2019

I didnt pay for the course but still the content is valuable, the professor is good at explaining stuff

创建者 Marieta C

Feb 20, 2019

I liked the course but I wish it was a bit bigger. It was nice that there were many examples given!

创建者 Tatiana S R

Feb 16, 2018

Content is great! Maybe we could have more practical exercises to craft content and submit to group.

创建者 Kshitij G

May 5, 2020

The concepts are good really insightful. However, some actionable strategies would add more value.

创建者 Linda F W

Jul 23, 2020

The class was very informative and will aid in my quest to improve my digital marketing schools.

创建者 A B M

May 21, 2020

very simple tp understand and speaker is very interactive and natural as well in explaining

创建者 Brad R

May 2, 2017

A lot of good content. I took a lot of notes.

I'd like to see a bit more specific "how to".