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学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

4.8
5,281 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

筛选依据:

1651 - Viral Marketing and How to Craft Contagious Content 的 1675 个评论(共 1,681 个)

创建者 Frederik O

Dec 29, 2017

Interesting content with lively delivery. However, the course is extremely brief and certainly not worth 95 USD. I'd see more value in buying the professor's book.

创建者 Vasundhara C

Jun 8, 2017

This was useful, I imagine I will have to take another course to supplement this basic information. I just wish the sound had been more audible.

创建者 Jonathan C

Jan 26, 2021

The subject is very interesting but I think it can be better with some practical exercises to incorporate the valuable information. Thanks!

创建者 Jorge T R

Apr 21, 2019

Simple and easy. It's more like an introductory lecture, than a full course. But it's quite good. It's just I have missed more information.

创建者 pm

Feb 4, 2019

Interesting information provided, however the last two weeks were more useful than the introductory weeks. Thanks and best wishes.

创建者 Jose F A

Mar 31, 2017

Good insights and very interesting but doesn't go as deep as it's expected from a 4 week course. Still, I would recommend it.

创建者 Joan C

Oct 11, 2017

Good general tips. Completed it in a week. Lectures are short so if you have the focus and time, do it in 1-2 days. :)

创建者 Khaled G

Jan 22, 2023

Fair enough course which give you some details about these marketing and content how could you think outside the box

创建者 Nella A

Nov 12, 2017

It was a good course. I just wish the quizzes/tests were more challenging and allowed us to put the skills to use.

创建者 Elias

Apr 10, 2017

Very interesting content but more of a marketing for own books. Thanks nevertheless for the insightful course

创建者 Adriana G A

Jan 22, 2018

It's very concrete information related to a particular book, but the ideas are simple and easy to understand

创建者 Cristian T

Jun 26, 2017

It wasn't bad or good, I was hoping to learn more information but I will walk away with a few nuggets.

创建者 Katarina

Dec 28, 2017

High quality content but unf. its too short to aquire an deeper insight into viral marketing.

创建者 Vincent A G L

May 4, 2020

The foundations may still hold true but the references are really outdated.

创建者 Prashant C

Aug 23, 2017

It's good course to know abouts basics of crafting contagious content..

创建者 Nishant C

Aug 8, 2017

I would have liked more examples and ways to apply these learnings.

创建者 Darmen S

May 10, 2021

Good instructor but a very theoretical course.

创建者 Dissara U

Jun 7, 2020

Good for watching, but need more exercise.

创建者 DHRUVI S

Jun 28, 2020

Content was good but not very helpful.

创建者 PRAKSHI M

Jul 21, 2021

it is good for beginner level

创建者 Soledad G

Dec 17, 2015

It's quite entertaining.

创建者 Guneet K

Jun 8, 2020

Very Basic Information.

创建者 Tushar V

Jun 18, 2017

averagely interesting

创建者 abbas

Mar 26, 2017

big like

创建者 Danica C

Jun 23, 2021

i