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学生对 University of Pennsylvania 提供的 Viral Marketing and How to Craft Contagious Content 的评价和反馈

4.8
5,291 个评分

课程概述

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

热门审阅

GM

Jul 29, 2016

This is the first online course I've completed. I really found it so useful that I took several notes. Looking forward to another advanced course in the same field and by the same instructor.

JT

May 11, 2018

The content provided was very insightful. I do wish that more of the referenced materials in the lectures were sited accessibly with more links. (to be fair links to studies were sometimes provided)

筛选依据:

1526 - Viral Marketing and How to Craft Contagious Content 的 1550 个评论(共 1,681 个)

创建者 Joaquin T

Apr 23, 2020

Great course, I think everybody should understand this. It is a great learning for life :)

创建者 Musarrat R

Aug 23, 2017

The content is very informative. Would prefer slides to be available as pdf in the course.

创建者 hosein k

Jun 23, 2017

my thought changed after this course .

and i suggest everyone who wants to start marketing.

创建者 Shiraz J

Jan 27, 2017

Simple and pragmatic, lots of good tips about the concepts behind effective viral content

创建者 Sankar N

Dec 17, 2016

The course is very informative and useful. Adding more exercises would help to students.

创建者 Stephan S

Dec 21, 2017

Easy to understand but profoundly based. But there could have been more course material.

创建者 Matthew M

Oct 20, 2016

Slightly simple, but well done in any case. Good for those with no marketing background.

创建者 Sabrina B

May 4, 2020

Easy to follow. Short and Sweet. Finished the content in far less time than estimated.

创建者 Eduardo S

May 9, 2017

Interesting content, however a bit superficial (which was expected considering the len

创建者 Mostafa I

Apr 16, 2017

Very helpful course and i have learned alot of things through this education journey.

创建者 Tín L

Aug 2, 2016

Show you the basic principles of how to make you spread your ideas and communication!

创建者 Rick P

Jan 29, 2016

Excellent summary of social network marketing. It was well worth the time invested.

创建者 Zhangyang Z

Aug 29, 2020

The first two weeks were easy to apply to real life, the last two are a bit harder.

创建者 Jennifer S

May 1, 2018

Good content, short and simple. Takeaway (SUCCES) is one you will remember! :-)

创建者 David L

Jan 30, 2017

Very informative and easy to follow. Lecturer speaks in a clear and concise manner.

创建者 Nicholas R

Apr 13, 2020

Pretty interesting, but not that specific to a certain type of product or service.

创建者 farhana k

Oct 6, 2016

A very good course, covers a lot of things that piques your interest in marketing.

创建者 Vivek S

Dec 18, 2015

simple and effecient tips for everyday corporate life on how to ignite ones ideas.

创建者 Rebecca R

Jan 29, 2019

Engaging content, segments easily digestible and valuable information. Thank you!

创建者 Frances O

Aug 16, 2017

Very enlightening and currently relevant course. I wish it were longer!

Thank you!

创建者 Nicola m

Jun 8, 2020

Great short lectures, could use a little more detail on creating content itself

创建者 Marga C

Jul 12, 2018

Great course, very useful information and a very good and agreeable teacher :)

创建者 Muchammad I A P

Sep 24, 2021

Insightful topics and good overview knowledge, Need more application practice

创建者 Mark T

Nov 28, 2021

This course provides great insight to the development of marketing contents.

创建者 kwinters

Oct 3, 2017

Informative course. Most of Week 4 reminded me of Gladwell's Tipping Point.