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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

4.6
11,956 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

NV

Feb 2, 2021

This my first course on Coursers. It has been a wonderful experience learning Customer Analytics From Wharton Business School. I gained a lot insights on how Customer analytics work in real life.

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据:

2026 - Customer Analytics 的 2050 个评论(共 2,553 个)

创建者 Ronke B

Oct 24, 2022

During some of the presentations, some calculations were not explained how it was done.

创建者 Kaitonna A

Nov 24, 2017

It was a wonderful experience and really insightful. I'm really glad I took this course.

创建者 Daniel M

Aug 21, 2017

Really good content. Better audio needed on some of the lectures but really good overall

创建者 arup k d

Nov 25, 2015

Wonderful information provided with real time examples. Course is very appealing.! KUDOS

创建者 Bala C K S

Jan 30, 2020

Shown various analytics models with clear explanation & representation of graphs & Pics

创建者 Kim B

Jan 17, 2021

Content was great. I wish I had learned more about the modeling as part of the course.

创建者 Ali H

Dec 13, 2015

I love this course, but it needs more content and videos especially on modelling part.

创建者 Ghassan W

Feb 18, 2016

Too much theory at the beginning and qualitative description for an analytics course!

创建者 Varun G

Sep 14, 2023

Gained a lot of insight into customer patterns, regression and predictive analytics.

创建者 Mayank D

May 22, 2019

More Technical Details will help to understand the theory part what we just learned

创建者 Kshitij V

Mar 22, 2021

The course is brilliant but the opportunities to exercise the topics is very less.

创建者 Lucas

Dec 12, 2017

The course is good! But we don't have our questions/doubts answered in the forums.

创建者 joaquin g

Sep 25, 2020

Muy interesante sobretodo las partes donde se explican casos reales como ejemplos

创建者 Adetokunbo K

Sep 20, 2020

This is an excellent course that provides insight into maximizing customer value.

创建者 Nada S

Aug 5, 2019

Very informative course but it is mostly theoretical, lacking the practical part.

创建者 Samuel M P

Jul 17, 2018

Week 4 is not so complete, probably is better to extend week 3 and shorten Week 4

创建者 Koen V

Oct 13, 2017

Prescriptive lecture was difficult to follow, while the subject wasn't that hard.

创建者 Deleted A

Aug 12, 2017

Podría mejorar si tuviera más contenido aplicativo. Lo informativo está perfecto.

创建者 Hyunseung L

Jul 8, 2025

Some parts were slightly difficult, and I wish there were pauses and pop quizzes

创建者 Amit H

Feb 21, 2021

Wonderful summary content . Could have been bit elaborate with some assignments.

创建者 Prissy A

May 24, 2022

Its alright .good theories,i hope there are more hands on skills as i progress.

创建者 ALAA A J

Oct 4, 2016

a very rich info. giving by strong instructors. I highly recommend this course

创建者 Hanna S

Jun 20, 2021

I could learn how to analyze customer behavior and customer oriented marketing

创建者 Vinay G

Oct 8, 2019

Good Course, must include more industry examples like Amazon. Google, FB etc..

创建者 Jovin M

Nov 23, 2016

Need more case studies & discussions / assignments. will be more helpful then.