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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

4.6
11,956 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

JS

Dec 4, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

筛选依据:

2076 - Customer Analytics 的 2100 个评论(共 2,553 个)

创建者 Tanos R L F

Feb 23, 2019

Very complete introduction to Costumer Analytics with clear examples.

创建者 Vivek G

Jan 6, 2019

Good course to learn about how various firms analyze their customers.

创建者 Stephan M

Aug 22, 2020

Very good content and forward overlook of future marketing evolution

创建者 Nikhil C

Jun 5, 2020

Predictive modelling seemed a bit confusing.rest the course was good

创建者 Cole V

Nov 24, 2019

The third week's quiz did not match up well to the lecture material.

创建者 Risa H

Dec 24, 2017

I would like to see more participating on the forum from professors.

创建者 Shijin T

Nov 13, 2016

Great course to understand the basics concepts of customer analytics

创建者 Sai A R

Oct 24, 2015

The examples of application of marketing analytics was mind-blowing!

创建者 Jordan E

Sep 2, 2020

Good course. would prefer some side notes in addition to the slides

创建者 Nate W

Aug 10, 2017

Peter is an amazing teacher not so much for the professor in WEEK 4

创建者 Tyler K

Nov 1, 2020

I enjoyed the course. I wish there were more hands on practicing.

创建者 rakshit k

Feb 13, 2019

the mentors are all good but they are too fast with their lessons.

创建者 Fernando A

Dec 15, 2017

Enfocado completamente en teoría, hace falta ejercicios/ practica

创建者 dimpy j

Feb 17, 2017

The course was very helpful and the lectures covered all my doubts

创建者 Lucia G

Aug 13, 2016

I would like to learn more of the math behind the analytics.

Best,

创建者 Jane L

Jan 31, 2016

The application and case studies segment was the most interesting.

创建者 Oleksandr C

Oct 16, 2015

As intro very good, however I have not seen any practical examples

创建者 Patrick S

Jan 4, 2021

this course provides the very basic, and end-user needs to know.

创建者 Charmaine N

Aug 22, 2020

Setback is the inability to review test content and self correct

创建者 Arpita K

Aug 6, 2023

Very informative and perfectly design to learn at our own pace.

创建者 NIKHIL D

Aug 31, 2019

maybe a few more cases with modelling could have been provided.

创建者 SUNIL M M

Dec 28, 2016

Very interesting.. makes you think and read/study the material.

创建者 MAI O

Jan 7, 2023

great content with some of the latest & leading case examples!

创建者 Mahdi J

Dec 1, 2018

It was a good introductory course to begin your journey with .

创建者 Madhu M

May 13, 2018

The course content is very good, but it doesn't go into depth.