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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

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11,956 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

JS

Dec 4, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

筛选依据：

2151 - Customer Analytics 的 2175 个评论（共 2,553 个）

创建者 wesley s

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Apr 8, 2018

Very Similar to Google Analytics in some ways

创建者 PRIYARANJAN P

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Aug 4, 2017

Assignments can be better and quizzes also...

创建者 rocky z

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Jun 19, 2017

helpful,but not vivid nor informative enough.

创建者 Si J

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Jul 27, 2016

Should go deeper when discussing about cases.

创建者 Yew C C

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Jun 7, 2016

Interesting to know from Business perspective

创建者 Minh T T

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May 18, 2016

really helpful and easy to follow the lecture

创建者 Dale M

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Apr 25, 2016

The application topics were very interesting.

创建者 Elvis C

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Mar 1, 2016

Very basic. But repeated review is preferred.

创建者 Tarun S

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Apr 19, 2020

Good content that resonates with the learner

创建者 Darko V

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Nov 17, 2019

Great, more examples would be even better :)

创建者 Deleted A

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Jun 20, 2020

DEEP KNOWLEDGE AND BETTER STUDY BY TEACHER.

创建者 Adishwar S

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Dec 26, 2018

Great Course! Applications part was amazing

创建者 Kenneth O

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Sep 22, 2018

Detailed analytics and behave of customers

创建者 Ryan S

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Sep 19, 2018

Excellent introductory course. Well done.

创建者 Anli Z

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Nov 21, 2016

Broad my horizon. Need more case studies.

创建者 Lone A P

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Jun 18, 2023

The course content was very educational

创建者 Pablo S

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Jun 17, 2022

Excellent intro to customer analytics!

创建者 charles s

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May 3, 2022

Good information, but a little outdated

创建者 Tenzing G

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Jun 20, 2017

Great course to start for Analytics :)

创建者 Anuj M

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Oct 25, 2015

good theoretical and conceptual course

创建者 Franklin I S

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Jul 13, 2016

It's useful for non-marketing student

创建者 Alireza K

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Jul 10, 2023

That was an awesome course for me :)

创建者 Bibek M

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Jun 3, 2020

Very insightful and valuable course.

创建者 Bysani R

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May 28, 2020

week5 is better than all other weeks

创建者 Khurshid K

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Mar 2, 2018

Sometimes the sound was hard to hear