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学生对 University of Pennsylvania 提供的 Customer Analytics 的评价和反馈

4.6
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11,951 个评分

课程概述

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

热门审阅

JB

Mar 23, 2021

Excellent for learning different types of analytics, the different tools, learning which type of analytics and tool to use in a specific situation. Furthermore how to implement analytics in business

PK

Feb 5, 2019

Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.

筛选依据：

2226 - Customer Analytics 的 2250 个评论（共 2,553 个）

创建者 MEENA K S

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May 12, 2020

course was good

创建者 Kashyap K

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Oct 3, 2019

Vague at times.

创建者 Edgar L

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Oct 24, 2017

Very insightful

创建者 Sagar P

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May 8, 2017

NICE COURSE!!!!

创建者 王铮

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Apr 30, 2016

老师将的很好，但内容不是很多。

创建者 Yu Y

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Jul 11, 2020

too theretical

创建者 Chloe K

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Oct 3, 2021

一些课程的内容条理不够清楚

创建者 Jeremy S

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Feb 18, 2021

TOO DIFFICULT

创建者 Ons M

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May 30, 2019

Great Insight

创建者 Oluwadamilola A

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Sep 20, 2017

Great course!

创建者 akram

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Nov 4, 2016

Great courtse

创建者 Manojkumar P

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Dec 28, 2015

Nice course.

创建者 Hai N

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Sep 17, 2015

Great course

创建者 Maharishi

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Jan 22, 2022

Informative

创建者 Asif S

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Apr 30, 2020

informative

创建者 Arnab G

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Jun 8, 2018

good course

创建者 Robert B C

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Sep 29, 2015

Good course

创建者 Cesar E G M

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May 13, 2020

Buen curso

创建者 Eiman N

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Sep 5, 2024

excellent

创建者 Carmen B

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Nov 6, 2023

Too short

创建者 Adam D

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Sep 27, 2021

Thank you

创建者 Khurram S K

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Mar 25, 2016

Helpful!!

创建者 Gourav S

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Aug 8, 2019

Good one

创建者 PARK K B

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Sep 9, 2020

success

创建者 Joshua S

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Apr 29, 2019

Amazing