市场营销

市场营销每天都将客户与企业联系在一起。无论您是刚刚开始营销之旅，还是希望将自己的职业生涯推向新的高度，我们都能为您提供所需的资源。

Coursera logo C cutout
[Featured image] A marketing team is meeting regarding the different types of media their company needs for their next campaign.

What Is Owned Media?

Owned media is an important part of any marketing strategy. Learn more about the different types to consider.

January 31, 2024

文章

[Featured image] An entrepreneur works from home on their couch and uses Google Keyword Planner on their laptop.

How to Use Google Keyword Planner

Learn how you can use Google Keyword Planner to create a keyword plan and search campaign for your business.

January 31, 2024

文章

[Featured Image] A smiling professional dressed in denim using an email marketing strategy holds a pen above a journal and looks at their computer screen.

Email Marketing Salary: What to Know in 2026

Discover salaries for different roles in email marketing and the steps you can take to increase your earning potential.

October 31, 2023

文章

[Featured image] A marketing team is meeting regarding the different types of media their company needs for their next campaign.

What Is Owned Media?

Owned media is an important part of any marketing strategy. Learn more about the different types to consider.

January 31, 2024

文章

[Featured image] An entrepreneur works from home on their couch and uses Google Keyword Planner on their laptop.

How to Use Google Keyword Planner

Learn how you can use Google Keyword Planner to create a keyword plan and search campaign for your business.

January 31, 2024

文章

Learn more about marketing

University of Pennsylvania

您将获得的技能: Customer Analysis, Branding, Marketing Strategies, Marketing, Strategic Marketing, Brand Marketing, Go To Market Strategy, Marketing Planning, Brand Strategy, Marketing Strategy and Techniques, Brand Management, Product Marketing, Marketing Effectiveness, Customer Insights, Brand Loyalty, Target Market, Marketing Communications, Marketing Analytics, Target Audience, Promotional Strategies

状态：免费试用
类别：提供的学分

University of London

您将获得的技能: Operations Management, Operations, Process Design, Operational Excellence, Business Operations, Consumer Behaviour, International Finance, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Business Ethics, Marketing, Social Sciences, International Relations, Culture, Data-Driven Marketing, Business, Sustainable Business

状态：免费试用
类别：提供的学分

Meta

您将获得的技能: Data Collection, Marketing, Data-Driven Marketing, Marketing Analytics, Digital Marketing Tools, Google Analytics, Online Advertising, Meta Ads Manager, Digital Marketing, Data Capture, Application Programming Interface (API), Law, Regulation, and Compliance, Web Analytics, Information Privacy, Data Integration, Analytics, Facebook, Data Analysis, Advertising

状态：免费试用
类别：提供的学分
[Featured image] A sales team closes a deal on a new customer acquisition with a handshake.

What Is Customer Acquisition?

Customer acquisition is the process of converting a potential customer into a paying customer, or a lead into a sale. Learn how customer acquisition relates to customer acquisition cost, and explore marketing channels for finding new customers.

August 30, 2023

文章

[Featured image] A person with curly hair wearing a yellow sweater searches the internet on a smartphone from a cafe.

What Is Paid Search?

Learn more about paid search, a key marketing strategy used to reach a targeted audience.

August 23, 2023

文章

[Featured Image} A woman works on a laptop computer at a desk.

9 SEO Jobs to Explore: Salaries, Responsibilities, and Skills

Search engine optimization (SEO) jobs require agile professionals who possess a unique blend of technical expertise, analytical acumen, and creative problem-solving skills to navigate the ever-evolving digital landscape and drive organic search visibility.

August 22, 2023

文章

[Featured Image] A digital marketer sits by a window working on a laptop computer.

Freelance Digital Marketer: Areas, Skills, and How to Get Started

Discover what a freelance digital marketer does, key areas you can support, how to set your hourly rate, and other ways to get started.

August 21, 2023

文章

[Featured Image] A woman stands outside using a smart phone.

What Is a Social Media Influencer? Types, Areas of Expertise, and More

Learn more about what social media influencers do, the types of brands available to pursue by follower count, areas you can build expertise in, and the pros and cons of this creative work.

August 21, 2023

文章

[Featured image] A person browses web pages on their phone and computer while drinking a cup of tea, looking for examples of paid media.

What Is Paid Media?

Learn more about the different types of paid media, why it’s important to a successful marketing strategy, and how to effectively use it to reach your audience.

August 18, 2023

文章

[Featured image] A smiling person sits at a laptop with their dog shopping online.

What Is Brand Loyalty?

Customers develop brand loyalty when they make a habit of repeatedly buying the same items. Discover why brand loyalty is important and how to encourage it among your customers.

August 18, 2023

文章

[Featured image] A person sitting in a cafe makes a purchase on a smartphone.

What Is a Buyer Persona?

Delve into your target audience using buyer personas, which are representations of your customers, to enhance your business’s marketing strategies with actionable insights.

August 18, 2023

文章

[Featured image] A podcaster reviews a product on their show, an example of earned media for the company they're promoting.

What Is Earned Media?

What is earned media, and why does it matter? Learn more about different types of earned media and how they contribute to business success.

July 21, 2023

文章

[Featured Image] A smiling professional dressed in denim using an email marketing strategy holds a pen above a journal and looks at their computer screen.

Email Marketing Salary: What to Know in 2026

Discover salaries for different roles in email marketing and the steps you can take to increase your earning potential.

October 31, 2023

文章

[Featured image] A sales team closes a deal on a new customer acquisition with a handshake.

What Is Customer Acquisition?

Customer acquisition is the process of converting a potential customer into a paying customer, or a lead into a sale. Learn how customer acquisition relates to customer acquisition cost, and explore marketing channels for finding new customers.

August 30, 2023

文章

[Featured image] A person with curly hair wearing a yellow sweater searches the internet on a smartphone from a cafe.

What Is Paid Search?

Learn more about paid search, a key marketing strategy used to reach a targeted audience.

August 23, 2023

文章

[Featured Image} A woman works on a laptop computer at a desk.

9 SEO Jobs to Explore: Salaries, Responsibilities, and Skills

Search engine optimization (SEO) jobs require agile professionals who possess a unique blend of technical expertise, analytical acumen, and creative problem-solving skills to navigate the ever-evolving digital landscape and drive organic search visibility.

August 22, 2023

文章

[Featured Image] A digital marketer sits by a window working on a laptop computer.

Freelance Digital Marketer: Areas, Skills, and How to Get Started

Discover what a freelance digital marketer does, key areas you can support, how to set your hourly rate, and other ways to get started.

August 21, 2023

文章

[Featured Image] A woman stands outside using a smart phone.

What Is a Social Media Influencer? Types, Areas of Expertise, and More

Learn more about what social media influencers do, the types of brands available to pursue by follower count, areas you can build expertise in, and the pros and cons of this creative work.

August 21, 2023

文章

[Featured image] A person browses web pages on their phone and computer while drinking a cup of tea, looking for examples of paid media.

What Is Paid Media?

Learn more about the different types of paid media, why it’s important to a successful marketing strategy, and how to effectively use it to reach your audience.

August 18, 2023

文章

[Featured image] A smiling person sits at a laptop with their dog shopping online.

What Is Brand Loyalty?

Customers develop brand loyalty when they make a habit of repeatedly buying the same items. Discover why brand loyalty is important and how to encourage it among your customers.

August 18, 2023

文章

[Featured image] A person sitting in a cafe makes a purchase on a smartphone.

What Is a Buyer Persona?

Delve into your target audience using buyer personas, which are representations of your customers, to enhance your business’s marketing strategies with actionable insights.

August 18, 2023

文章

[Featured image] A podcaster reviews a product on their show, an example of earned media for the company they're promoting.

What Is Earned Media?

What is earned media, and why does it matter? Learn more about different types of earned media and how they contribute to business success.

July 21, 2023

文章

In today's competitive business landscape, marketing experts are in high demand across numerous industries. A career in this fast-growing field offers opportunities to leverage strategic and creative skills to drive significant business impact. Explore the diverse career paths, essential skills, and job types within marketing to embark on your journey in this exciting and rewarding domain.

Ready to start learning? Explore our catalog of digital marketing, marketing analytics, and content marketing courses for beginners and experienced professionals.

Frequently asked questions (FAQ)