社交媒体营销课程可以帮助你学习内容创作、受众参与策略、解析和活动管理。您可以掌握在各种平台上制作引人注目的帖子、优化广告支出和衡量投资回报率的技能。许多课程都会介绍一些工具,如用于调度的 Hootsuite、用于解析性能的 Google Analytics 和用于设计 Eye Tracking 视觉效果的 Canva,展示这些技能在实际营销活动中的应用。

Coursera
您将获得的技能: 客户洞察, 生成式人工智能, 电子邮件营销, Prompt Engineering, 营销材料, 社交媒体活动, ChatGPT, AI 个性化服务, 内容创作, 目标受众, 营销分析
中级 · 指导项目 · 不超过 2 小时

IESE Business School
您将获得的技能: Persuasive Communication, Corporate Communications, Crisis Management, Media Relations, Public Speaking, Strategic Communication, Media and Communications, Communication Strategies, Storytelling, Verbal Communication Skills, Influencing, Communication, Media Strategy, Digital Marketing, Press Releases, Leadership, Sales Presentations, Stakeholder Communications, Public Relations, Marketing Communications
初级 · 专项课程 · 1-3 个月

University of California San Diego
您将获得的技能: Climate Change Mitigation, International Relations, Sustainable Development, Climate Change Adaptation, Consumer Behaviour, Environmental Policy, Pollution Prevention, Sustainable Technologies, Economics, Corporate Sustainability, Energy and Utilities, Governance, Environmental Regulations, Community Development
初级 · 课程 · 1-3 个月

您将获得的技能: Canva (Software), Social Media Content, Social Media Marketing, Video Editing, Social Media, Graphic and Visual Design Software, Graphic Design, Content Creation, Organizational Skills, Marketing, Marketing Communications
中级 · 指导项目 · 不超过 2 小时

Northwestern University
您将获得的技能: Social Media Strategy, Social Media Marketing, Social Media, Customer Engagement, Marketing, Professional Networking, Content Strategy, Marketing Analytics, Target Market, Target Audience, Emerging Technologies, Peer Review
混合 · 课程 · 1-4 周

Università Bocconi
您将获得的技能: 消费者行为, 竞争分析, 增长战略, 市场动态, 酒店管理, 价值主张, 餐厅管理, 品牌管理, 企业战略, 餐饮, 产品质量(QA/QC), 全球营销, 营销
混合 · 课程 · 1-3 个月

Coursera
您将获得的技能: Prompt Engineering, Generative AI, Generative AI Agents, Marketing Design, Web Content Accessibility Guidelines, Marketing Materials, Brand Awareness, Marketing, Advertising Campaigns, Branding, Search Engine Optimization, Marketing Analytics, AI Workflows, Large Language Modeling
初级 · 课程 · 1-4 周

Microsoft
您将获得的技能: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Marketing, Content Creation, Marketing Operations, Marketing Analytics, Generative AI Agents, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Ideation, AI Personalization, Social Media Content, Data Analysis
初级 · 专项课程 · 1-3 个月

Real Madrid Graduate School Universidad Europea
您将获得的技能: AI Personalization, Artificial Intelligence, Governance, Data Governance, Emerging Technologies, Automation, Cognitive flexibility, Augmented and Virtual Reality (AR/VR), Advanced Analytics, Innovation, Robotic Process Automation, Law, Regulation, and Compliance, Ethical Standards And Conduct, Predictive Analytics, Performance Appraisal, Decision Making, Consumer Behaviour, Product Roadmaps, Investment Management, Private Cloud
初级 · 课程 · 1-4 周

University of Pennsylvania
您将获得的技能: 招聘, 商务写作, 写作, 业务沟通, 社交技能, 专业网络, 英语, 工作分析, 语言交流技能, 面试技巧, 词汇, 沟通
混合 · 课程 · 1-3 个月

IESE Business School
您将获得的技能: 商业分析, 财务管理, 冲突管理, 管理团队, 打造品牌, 会计, 领导力培养, 收益表, 跨文化能力, 财务分析, 战略营销, 金融, 价值主张, 金融报表, 财务报表分析, 财务数据, 营销, 营销策略, 财务敏锐性
初级 · 专项课程 · 3-6 个月

您将获得的技能: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, Prospecting and Qualification, Responsible AI, Prototyping, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Marketing Collateral
中级 · 专项课程 · 1-3 个月