社交媒体营销课程可以帮助你学习内容创作、受众参与策略、解析和活动管理。您可以掌握在各种平台上制作引人注目的帖子、优化广告支出和衡量投资回报率的技能。许多课程都会介绍一些工具,如用于调度的 Hootsuite、用于解析性能的 Google Analytics 和用于设计 Eye Tracking 视觉效果的 Canva,展示这些技能在实际营销活动中的应用。
University of Pennsylvania
您将获得的技能: 企业可持续发展, 业务领导, 环境、社会和公司治理(ESG), 商业道德, 商业策略, 决策, 投资回报, 案例研究, 战略领导力, 可持续商业, 创业, 社会影响, 投资, 社区发展
混合 · 课程 · 1-4 周
Emory University
您将获得的技能: Marketing Channel, Direct Selling, Business Marketing, Strategic Marketing, Strategic Partnership, Coordinating, Price Negotiation, Revenue Management, Strategic Thinking, Market Analysis, Business Risk Management, Business Relationship Management
中级 · 课程 · 1-4 周

Vanderbilt University
您将获得的技能: 心理学, 叙事, 互动学习, 视频游戏开发, 多媒体, 媒体与传播, 动画和游戏设计, 艺术史, 游戏设计
初级 · 课程 · 1-3 个月

Real Madrid Graduate School Universidad Europea
您将获得的技能: Media and Communications, Augmented and Virtual Reality (AR/VR), Revenue Management, Innovation, Brand Management, Content Strategy, Augmented Reality, New Product Development, Digital Transformation, Storytelling, Marketing Strategy and Techniques, Trend Analysis, Sustainability Reporting, People Analytics, Metadata Management, Game Theory, Digital Design, Artificial Intelligence, Open Source Technology, 3D Modeling
初级 · 课程 · 1-4 周

University of California, Davis
您将获得的技能: 数据收集, 趋势分析, 数据整理, 数据库, 大数据, 自然语言处理, 模拟, 计算思维, 数据处理, 机器学习, 网页抓取, 社会科学, 社交网络分析, 人工智能和机器学习(AI/ML), 非结构化数据
中级 · 课程 · 1-4 周

Universidad Austral
您将获得的技能: Digital Marketing, Customer Relationship Management, Social Media Marketing, Digital Media Strategy, Social Media Strategy, Marketing Analytics, Marketing Strategies, Web Analytics, Marketing, Sales Process, Business Analytics, Customer Retention, Search Engine Marketing, Customer Engagement, Email Marketing, Search Engine Optimization, Content Performance Analysis, Analytics, Lead Generation, Target Audience
初级 · 课程 · 1-4 周
Emory University
您将获得的技能: Marketing Channel, Marketing Strategies, E-Commerce, B2B Sales, Business Relationship Management, Market Dynamics, Brand Management, Strategic Partnership, Customer experience strategy (CX), Case Studies
中级 · 课程 · 1-4 周

Banco Interamericano de Desarrollo
您将获得的技能: Sustainable Development, Stakeholder Engagement, Pollution Prevention, Natural Resource Management, Environmental Policy, Environmental Social And Corporate Governance (ESG), Environmental Resource Management, Environment and Resource Management, Community Development, Corporate Sustainability, Labor Law, Risk Management, Land Management, Mitigation, Occupational Safety And Health, Governance Risk Management and Compliance, Occupational Health, Diversity and Inclusion, Cultural Diversity
初级 · 课程 · 1-3 个月
University of Colorado Boulder
您将获得的技能: Self-Motivation, Emotional Intelligence, Growth Mindedness, digital literacy, Mental Concentration, Personal Development, Compassion, Goal Setting, Empowerment, Self-Awareness, Self-Discipline, Decision Making, Critical Thinking, Mindfulness, Stress Management, Creativity, Resilience, Cognitive flexibility, Productivity
初级 · 课程 · 1-4 周

University of Michigan
您将获得的技能: 数据收集, 创建调查, 研究设计, 定性研究, 面试技巧, 研究, 研究方法, 定量研究
中级 · 课程 · 1-3 个月

University of Maryland, College Park
您将获得的技能: Search Engine Marketing, Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Web Analytics, Web Analytics and SEO, Online Advertising, Model Evaluation, Digital Marketing, Apache Hadoop, Data-Driven Decision-Making, Digital Advertising, Return On Investment, A/B Testing, Machine Learning Methods, Advertising, Analytics, Social Media Strategy, Marketing Automation, Predictive Modeling
初级 · 专项课程 · 3-6 个月

Tecnológico de Monterrey
您将获得的技能: Web Analytics, Google Analytics, Social Media, Search Engine Marketing, Social Media Marketing, Marketing Analytics, Market Research, Digital Marketing, Marketing Effectiveness, Content Performance Analysis, Analytical Skills, Online Advertising, Social Media Strategy, Email Marketing, Customer Data Management, Analytics, Target Audience, Key Performance Indicators (KPIs), Social Network Analysis, Facebook
中级 · 专项课程 · 1-3 个月