内容营销课程可以帮助您学习 SEO 战略、受众参与技巧、内容创作和解析。您可以掌握制作引人入胜的叙述、针对搜索引擎优化内容以及衡量活动效果的技能。许多课程都会介绍 Google Analytics、HubSpot 和社交媒体管理平台等工具,展示这些资源如何增强内容战略和跟踪绩效。

您将获得的技能: Google Analytics, Web Analytics, Marketing Analytics, Customer Insights, Analysis, Target Audience, Marketing
中级 · 指导项目 · 不超过 2 小时

Starweaver
您将获得的技能: Hospitality Management, Hospitality Services, Hospitality, Brand Management, Branding, Brand Awareness, Brand Marketing, Brand Strategy, Brand Loyalty, Business Ethics, Digital Transformation, Sustainable Business, Market Dynamics, Corporate Sustainability, Quality Management, Customer experience improvement, Innovation, Consumer Behaviour
中级 · 课程 · 1-4 周

University of Colorado System
您将获得的技能: Classification And Regression Tree (CART), AI Personalization, Marketing Analytics, Unsupervised Learning, Customer Analysis, Predictive Analytics, Applied Machine Learning, Supervised Learning, Dimensionality Reduction, Marketing Effectiveness, Marketing Strategies, Data-Driven Decision-Making, Strategic Marketing, Campaign Management, Customer experience improvement, Personalized Service, Customer Insights, Model Evaluation, Machine Learning
中级 · 课程 · 1-4 周

Skillshare
您将获得的技能: Instagram, Canva (Software), Content Performance Analysis, Web Content Accessibility Guidelines, Image Quality, Photography, Social Media Content, Marketing Psychology, Photo Editing, Content Creation, Marketing Design, Social Media Marketing, Graphic and Visual Design, Content Strategy, Driving engagement, Social Media, Productivity, Video Production, Drive Engagement, Creative Design
初级 · 专项课程 · 1-3 个月

您将获得的技能: Canva (Software), Marketing Materials, Workflow Management, Graphic Design, Design Strategies, Customer Engagement, Layout Design, Design, Digital Publishing, Marketing, Entrepreneurship, Design Elements And Principles, Business
中级 · 指导项目 · 不超过 2 小时

University of New Mexico
您将获得的技能: Global Marketing, International Finance, Intercultural Competence, Organizational Structure, Business, Small Business Accounting, Business Management, Market Analysis, Economics, Workforce Management, Cultural Diversity, Business Strategy, Entrepreneurship, Market Dynamics, Business Intelligence
混合 · 课程 · 1-3 个月
University of Illinois Urbana-Champaign
您将获得的技能: 消费者行为, 文化, 营销心理学, 文化多样性, 跨文化能力, 品牌管理, 营销策略, 全球营销, 营销, 文化敏感性, 品牌战略, 品牌意识
初级 · 课程 · 1-4 周

您将获得的技能: Active Listening, Internal Communications, Proposal Writing, Negotiation, AI Personalization, Stakeholder Engagement, Business Communication, Social Skills, Business Writing, Contract Negotiation, Workplace inclusivity, Influencing, Emotional Intelligence, Interpersonal Communications, Communication, Communication Planning, Customer Engagement, Communication Strategies, Leadership and Management, Leadership Development
中级 · 专项课程 · 1-3 个月

SkillUp
您将获得的技能: 利益相关者的参与, 创新, 产品战略, 商业开发, 管理团队, 竞争分析, 团队建设, 新产品开发, 产品规划, 利益相关者管理, 战略传播, 产品管理, 产品生命周期管理, 市场分析, 沟通
初级 · 课程 · 1-3 个月

Coursera
您将获得的技能: 生成式人工智能, 组织技能, AI 工作流程, 工作流程管理, Prompt Engineering, 品牌管理, 内容创作
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Canva (Software), Social Media, Infographics, Social Media Marketing, Content Creation, Graphics Software, Graphic and Visual Design, Graphic Design, Design Elements And Principles, Creative Design, Design
初级 · 指导项目 · 不超过 2 小时

University of California, Irvine
您将获得的技能: Corporate Communications, Storytelling, Internal Communications, Strategic Communication, Social Media, Interpersonal Communications, Employee Engagement, Telecommuting, Public Relations, Social Media Content, Stakeholder Communications, Business Communication, Communication Strategies, Communication, Media and Communications, Marketing and Public Relations
初级 · 课程 · 1-4 周