社交媒体营销课程可以帮助你学习内容创作、受众参与策略、解析和活动管理。您可以掌握在各种平台上制作引人注目的帖子、优化广告支出和衡量投资回报率的技能。许多课程都会介绍一些工具,如用于调度的 Hootsuite、用于解析性能的 Google Analytics 和用于设计 Eye Tracking 视觉效果的 Canva,展示这些技能在实际营销活动中的应用。

Kennesaw State University
您将获得的技能: 沟通, 沟通策略, 会议促进, 生成式人工智能, 社交媒体, 商务写作, Prompt Engineering, AI 赋能, 社交媒体内容, 内容创作, 人工智能, 目标受众, 商务信函, 业务沟通, 战略传播, 记录会议记录
初级 · 课程 · 1-4 周
University of Pennsylvania
您将获得的技能: 激励技能, 客户参与, 员工参与, 推动参与, 营销, 行为管理, 项目设计, 社会影响, 培训与发展, 设计思维, 行为经济学, 游戏设计, 心理学
混合 · 课程 · 1-3 个月

您将获得的技能: Content Performance Analysis, Instagram, TikTok, Social Media, Social Media Marketing, Growth Strategies, Social Media Strategy, Pinterest, Keyword Research, Drive Engagement
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Prompt Engineering, Web Analytics and SEO, Search Engine Optimization, Search Engine Marketing, AI Enablement, Generative AI, Marketing Strategy and Techniques, Blogs, Digital Marketing, Content Marketing, Content Creation, Web Content, Semantic Web, Keyword Research, Content Strategy, Growth Strategies, Artificial Intelligence, Web Analytics, Competitive Analysis, Performance Measurement
中级 · 专项课程 · 1-3 个月

University of California, Irvine
您将获得的技能: Internal Communications, Corporate Communications, Media Relations, Storytelling, Strategic Communication, Employee Engagement, Target Audience, Diversity Equity and Inclusion Initiatives, Public Relations, Crisis Management, Drive Engagement, Social Media, Social Media Management, Interpersonal Communications, Business Communication, Stakeholder Communications, Telecommuting, Customer Communications Management, Employee Retention, Diversity and Inclusion
初级 · 专项课程 · 1-3 个月

University of Toronto
您将获得的技能: 实验, 文化多样性, 心理健康疾病与障碍, 心理健康, 心理健康疗法, 神经学, 人类发展, 社会科学, 心理学, 科学方法
混合 · 课程 · 1-3 个月

Vanderbilt University
您将获得的技能: Generative AI Agents, Prompt Engineering, ChatGPT, Prompt Patterns, Generative AI, Agentic systems, Agentic Workflows, LLM Application, Productivity, Email Automation, AI Personalization, Make.com, AI Enablement, AI Workflows, OpenAI, Expense Management, Expense Reports, Large Language Modeling, Artificial Intelligence, Automation
初级 · 专项课程 · 3-6 个月

您将获得的技能: Sales Strategy, Web Analytics, Search Engine Optimization, Copywriting, Customer Insights, Keyword Research, Revenue Management
初级 · 课程 · 1-4 周

您将获得的技能: Email Automation, Marketing Automation, Marketing Strategies, Customer Analysis, Marketing Analytics, Lead Generation, Data-Driven Decision-Making, Customer Insights, Marketing, Data Storytelling, Strategic Marketing, Business Analytics, Business Metrics, AI Personalization, Data Analysis, Analytics, Advanced Analytics, Financial Forecasting, Automation, Revenue Forecasting
初级 · 课程 · 1-4 周

您将获得的技能: Facebook, Social Media Management, Instagram, Social Media, Account Management, Social Media Marketing, User Accounts, Security Controls, Marketing Analytics, Online Advertising, Marketing
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Social Media Marketing, Social Media, Social Media Strategy, Social Media Content, Scheduling, Growth Strategies
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Canva (Software), Animations, Social Media Content, Social Media, Social Media Marketing, Graphic Design, Graphic and Visual Design, Content Creation, Multimedia, Organizational Skills, Marketing
中级 · 指导项目 · 不超过 2 小时