广告课程可以帮助您学习活动策略、受众定位、创意开发和媒体规划。您可以掌握文案写作、品牌管理和解析方面的技能,以衡量广告活动的效果。许多课程都会介绍 Google Ads、社交媒体平台和解析软件等工具,展示这些资源如何增强您的广告工作并优化推广效果。

University of Colorado Boulder
您将获得的技能: Copywriting, Advertising, Marketing Materials, Promotional Materials, Layout Design, Marketing Design, Writing, Graphic and Visual Design, Visual Design, Creative Design, Typography, Storytelling, Design Elements And Principles, Customer Engagement
初级 · 课程 · 1-3 个月

Universitat Autònoma de Barcelona
您将获得的技能: 利益相关者管理, 品牌战略, 利益相关者分析, 业务规划, 广告, 案例研究, 内部交流, 商业开发, 活动管理, 品牌管理, 促销策略, 提案制定
初级 · 课程 · 1-3 个月

Northeastern University
您将获得的技能: Branding, Advertising, Consumer Behaviour, Brand Management, Brand Strategy, Integrated Marketing Communications, Advertising Campaigns, Marketing Communications, Brand Awareness, Marketing, Promotional Strategies, Media Planning, Digital Advertising, Media Strategy, Design Thinking
初级 · 课程 · 1-4 周

University of California, Davis
您将获得的技能: 数据叙事, 战略营销, 客户洞察, 数字化营销, 目标受众, 数据综合, 社交媒体营销, 广告, 数据可视化软件, 演讲, 语言交流技能, 市场分析, 市场调查, 营销, 数据分析, Microsoft PowerPoint
中级 · 课程 · 1-4 周

Adobe
您将获得的技能: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing, Adobe Express, Target Audience, Marketing Materials, Marketing Effectiveness, Marketing Automation, Customer Relationship Management, Advertising, Customer Acquisition Management, Customer Engagement, Content Creation, Generative AI Agents
初级 · 课程 · 1-4 周
INSEAD
您将获得的技能: 市场机遇, 竞争分析, 企业战略, 同行评审, 区块链, 案例研究, 解决方案设计, 业务建模, 目标受众, 新业务开发, 价值主张, 市场分析, 市场调查, 商业分析
中级 · 课程 · 1-3 个月
University of Pennsylvania
您将获得的技能: Branding, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Customer Insights, Marketing Strategy and Techniques, Marketing Communications, Customer experience strategy (CX), Market Analysis, Online Advertising, E-Commerce
混合 · 课程 · 1-4 周

Universidad de Palermo
您将获得的技能: Marketing Effectiveness, Performance Measurement, Marketing Analytics, Digital Media Strategy, Marketing Strategies, Target Audience, Marketing Planning, Key Performance Indicators (KPIs), Digital Marketing, E-Commerce, Analysis, Entrepreneurship, Goal Setting
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: Product Lifecycle Management, Market Trend, Product Strategy, Product Management, Market Analysis, Competitive Analysis, New Product Development, Brand Management, Marketing Strategies, Growth Strategies
初级 · 课程 · 1-4 周
University of Pennsylvania
您将获得的技能: 竞争分析, 可行性研究, 利益相关者管理, 可持续发展, 需求评估, 社会影响, 项目范围界定, 客户分析, 新业务开发, 目标受众, 成本估算, 商业研究, 构思, 创业
混合 · 课程 · 1-4 周

您将获得的技能: Qualitative Research, Market Research, Strategic Decision-Making, Key Performance Indicators (KPIs), Quantitative Research, Innovation, Target Audience, Data-Driven Decision-Making, Sustainable Business, Benchmarking, Business Acumen, Value Propositions, Descriptive Statistics, Performance Measurement, Ideation, Team Performance Management, Competitive Analysis, Risk Management, Business Strategy, Data Analysis
中级 · 专项课程 · 3-6 个月

Kennesaw State University
您将获得的技能: Branding, Brand Marketing, Brand Strategy, Brand Management, Brand Awareness, Brand Loyalty, Value Propositions, Strategic Marketing, Product Knowledge, Promotional Strategies, Market Share, Innovation, Competitive Analysis
初级 · 课程 · 1-4 周