社交媒体营销课程可以帮助你学习内容创作、受众参与策略、解析和活动管理。您可以掌握在各种平台上制作引人注目的帖子、优化广告支出和衡量投资回报率的技能。许多课程都会介绍一些工具,如用于调度的 Hootsuite、用于解析性能的 Google Analytics 和用于设计 Eye Tracking 视觉效果的 Canva,展示这些技能在实际营销活动中的应用。
Emory University
您将获得的技能: Marketing Channel, Strategic Marketing, Business Marketing, Direct Selling, Customer experience strategy (CX), Go To Market Strategy, Target Market, Customer Analysis, Market Research, Marketing Strategies, Value Propositions, Market Opportunities, Case Studies, Customer Demand Planning, E-Commerce, Compensation Management, Strategic Partnership, Consumer Behaviour, B2B Sales, Business Relationship Management
中级 · 专项课程 · 3-6 个月

Yonsei University
您将获得的技能: 同行评审, 竞争分析, 品牌战略, 打造品牌, 产品知识, 营销, 营销管理, 战略营销, 促销策略, 制定基准, 增长战略, 产品管理, 新业务开发, 案例研究, 创新, 产品推广, 公司名称, 市场分析, 全球营销
中级 · 课程 · 1-3 个月

University of Amsterdam
您将获得的技能: 描述性统计, 数据收集, 实验, 创建调查, 统计分析, 调查, 数据分析, 定性研究, 研究报告, 研究方法, 研究, 研究设计
初级 · 课程 · 1-3 个月

IE Business School
您将获得的技能: Strategic Marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing, Customer Analysis, Business Strategy, Marketing Management, Integrated Marketing Communications, Target Market, Consumer Behaviour, Needs Assessment, Value Propositions, Market Dynamics, Market Analysis, Plan Execution, Customer Engagement
初级 · 课程 · 1-4 周

Alfaisal University | KLD
您将获得的技能: Marketing Planning, Strategic Marketing, Business Planning, Marketing Strategies, Marketing Effectiveness, Marketing Management, Business Marketing, Market Analysis, Competitive Analysis
初级 · 课程 · 1-4 周

您将获得的技能: Instagram, Social Media Marketing, Social Media Content, Marketing Budgets, Social Media, Marketing Materials, Organizational Skills, Graphic and Visual Design, Brand Awareness, Branding
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Marketing Analytics, Analytics, Marketing, Data Analysis, Resource Utilization, Marketing Effectiveness, Registration, Statistical Methods, Digital Marketing, Social Media Marketing
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: 叙事, 人工智能, 打造品牌, 生成式人工智能, 内容创作, 营销, 多媒体, 营销设计, 视频编辑, 营销材料, 视频制作
中级 · 指导项目 · 不超过 2 小时

Fundação Instituto de Administração
您将获得的技能: Marketing Automation, Digital Transformation, Marketing Strategies, Marketing Analytics, Marketing, Innovation, Digital Marketing, Data-Driven Decision-Making, Business Transformation, Brand Management, Customer experience strategy (CX), Consumer Behaviour
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: 应用编程接口 (API), ChatGPT, Prompt Engineering, 营销自动化, 数字化营销, 内容创作, 日历管理, 项目管理, 品牌管理, 自动化, 谷歌工作表, 内容战略
中级 · 指导项目 · 不超过 2 小时

Fundação Instituto de Administração
您将获得的技能: Marketing Strategies, Customer experience strategy (CX), Strategic Marketing, Marketing, Digital Marketing, Customer Analysis, Communication Planning, Marketing Management, Integrated Marketing Communications, Marketing Effectiveness, Consumer Behaviour, Customer Insights, Target Market, Marketing Analytics, Digital Transformation, Sales Strategy, Digital Advertising, Sales Process, Marketing Strategy and Techniques, Digital Communications
初级 · 专项课程 · 3-6 个月
Kennesaw State University
您将获得的技能: Global Marketing, Marketing Effectiveness, Marketing, Regulatory Compliance, Strategic Marketing, Stakeholder Management, Innovation, Stakeholder Communications, Corporate Sustainability, Business Marketing, Stakeholder Engagement, Stakeholder Analysis, Internal Communications, Marketing Planning, Marketing Channel, Value Propositions, Social Media Marketing, Marketing Strategies, Business Strategy, Business
初级 · 专项课程 · 3-6 个月