Marketing Analytics

营销分析(Marketing Analytics)是测量、管理和分析营销绩效数据,以提高效率和优化投资回报率(ROI)的实践。Coursera 的营销分析目录教您如何使用定量方法、软件工具和数据可视化技术来做出数据驱动的营销决策。您将学会分析客户行为、预测未来趋势、了解市场细分并根据数据做出战略决策。这项技能将使您能够利用分析来改进营销策略、提高客户参与度并推动业务增长。
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找到最适合您目标的营销解析课程

  • 状态:免费试用

    您将获得的技能: Supervised Learning, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning, Tensorflow, Text Mining, Predictive Modeling, Classification And Regression Tree (CART), Data Manipulation, Marketing Analytics, Python Programming, Feature Engineering, Google Cloud Platform, Data Processing, Artificial Neural Networks, Performance Metric

  • 状态:免费试用

    您将获得的技能: Unsupervised Learning, Unstructured Data, Marketing Analytics, Text Mining, Deep Learning, Machine Learning, JSON, Data Processing, Natural Language Processing, Machine Learning Algorithms, Exploratory Data Analysis, Python Programming

  • 状态:预览

    S.P. Jain Institute of Management and Research

    您将获得的技能: Product Strategy, Strategic Marketing, Marketing Management, Marketing Strategies, Consumer Behaviour, Target Market, Marketing Communications, Product Lifecycle Management, Integrated Marketing Communications, Marketing Analytics, Brand Strategy, Marketing Channel, Market Analysis, Price Negotiation, Value Propositions

  • 状态:免费试用

    University of Colorado System

    您将获得的技能: Marketing Analytics, Probability & Statistics, Statistical Methods, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Statistical Analysis, Marketing Effectiveness, Statistical Hypothesis Testing, Customer Insights, Customer Analysis, Correlation Analysis, Descriptive Statistics, Data Analysis, Analytics, Marketing Strategies, Exploratory Data Analysis, Statistical Visualization, Statistical Modeling

  • 状态:免费试用

    您将获得的技能: Customer Insights, Digital Marketing, Digital Advertising, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Marketing, Online Advertising, Strategic Marketing, Marketing Planning, Content Marketing, Social Media Marketing, Marketing Channel, Email Marketing, Target Audience, Persona Development, Marketing Analytics, Brand Marketing, Goal Setting, Smart Goals

  • 状态:免费试用

    您将获得的技能: AI Personalization, Marketing Analytics, A/B Testing, Marketing Strategies, Marketing Effectiveness, Product Marketing, Marketing, Advertising Campaigns, Performance Measurement, Generative AI, Target Audience, Google Ads, Predictive Analytics, ChatGPT, Analytics, Artificial Intelligence, Automation

  • 状态:免费试用

    Emory University

    您将获得的技能: 消费者行为, 数据驱动的决策制定, 客户洞察, 数据操作, 微软Excel, 回归分析, 营销分析, 探索性数据分析, 营销, 营销效果, 透视表和图表, 统计分析, 描述性统计, 数据分析

  • 状态:免费试用

    University of Maryland, College Park

    您将获得的技能: Search Engine Marketing, Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Web Analytics, Web Analytics and SEO, Online Advertising, Data Presentation, Data Visualization, Analytics, Digital Marketing, Keyword Research, Apache Hadoop, Data-Driven Decision-Making, Digital Advertising, Machine Learning Methods, Social Media Strategy, Customer Analysis, MarTech, Predictive Modeling

  • 状态:预览

    Illinois Tech

    您将获得的技能: Pay Per Click Advertising, Digital Marketing, Web Analytics, Email Marketing, Paid media, Digital Advertising, Google Ads, Social Media Campaigns, Marketing Strategies, Online Advertising, Social Media Marketing, Google Analytics, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing

  • 状态:免费试用

    Coursera Instructor Network

    您将获得的技能: 品牌战略, 内容创作, 内容营销, ChatGPT, 营销分析, Prompt Engineering, 品牌意识, 生成式人工智能, 品牌管理, 数据分析, 内容战略, 负责任的人工智能, OpenAI

  • 状态:预览

    您将获得的技能: Marketing Analytics, Analytical Skills, Data Analysis, Data Collection, Marketing, Analytics, Quantitative Research, Market Research, Target Market, Customer Insights, Data-Driven Decision-Making, Statistical Methods, Market Data, Consumer Behaviour, Brand Strategy

  • 状态:新
    状态:预览

    您将获得的技能: Benchmarking, Search Engine Optimization, Content Performance Analysis, Keyword Research, Marketing Analytics, Key Performance Indicators (KPIs), Performance Analysis, Web Analytics and SEO, Performance Measurement, Content Strategy, Performance Improvement, Driving engagement, Trend Analysis, Customer Insights

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  • Fundação Instituto de Administração
  • Meta
  • Emory University
  • Simplilearn
  • University of Colorado Boulder
  • Google Cloud
  • University of Illinois Urbana-Champaign
  • University of Maryland, College Park