市场研究课程可以帮助您学习数据收集技术、 Survey Design、消费者行为分析和竞争格局评估。您可以掌握解读市场趋势、细分目标受众和开展焦点小组的技能。许多课程都会介绍 SPSS、Tableau 和 Google Analytics 等工具,这些工具支持分析数据和 Visualization 见解,从而为业务战略提供依据。
Kennesaw State University
您将获得的技能: Global Marketing, Regulatory Compliance, Innovation, Corporate Sustainability, Marketing Strategies, Marketing Management, Market Dynamics, Market Analysis, Brand Management, Market Opportunities, Consumer Behaviour
初级 · 课程 · 1-4 周

IESE Business School
您将获得的技能: 战略营销, 打造品牌, 产品战略, 数字化营销, 价值主张, 消费者行为, 营销, 需求规划, 营销渠道, 客户洞察, 营销策略, 品牌战略, 市场分析, 目标受众, 营销传播, 营销分析
混合 · 课程 · 1-4 周

University of Minnesota
您将获得的技能: 统计分析, 数据分析, 调查, 面试技巧, 以用户为中心的设计, 用户故事, 用户界面(UI), 角色开发, 数据收集, 用户体验, 定性研究, 构思, UI/UX 研究, 设计研究, 用户研究, 人力资源分析
混合 · 课程 · 1-3 个月

您将获得的技能: Marketing Analytics, Analytical Skills, Data Analysis, Data Collection, Marketing, Analytics, Market Research, Data-Driven Decision-Making, Customer Insights, Statistical Methods, Business Metrics, Consumer Behaviour, Brand Strategy
混合 · 课程 · 1-3 个月

Kennesaw State University
您将获得的技能: Target Market, Strategic Marketing, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Growth Strategies, Market Analysis, Marketing Psychology, Revenue Management, Promotional Strategies, Competitive Analysis, Consumer Behaviour
初级 · 课程 · 1-4 周

University of Colorado System
您将获得的技能: Marketing Analytics, Anomaly Detection, Advanced Analytics, Bayesian Network, Data-Driven Decision-Making, Marketing Effectiveness, Forecasting, Marketing Strategies, Strategic Decision-Making, Strategic Leadership, Time Series Analysis and Forecasting, Simulation and Simulation Software, Predictive Analytics, Customer Analysis, Customer Engagement, Bayesian Statistics, Customer Retention, Consumer Behaviour, Reinforcement Learning, Probability Distribution
中级 · 课程 · 1-4 周
University of Pennsylvania
您将获得的技能: Branding, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Customer Insights, Marketing Strategy and Techniques, Marketing Communications, Customer experience strategy (CX), Market Analysis, Online Advertising, E-Commerce
混合 · 课程 · 1-4 周

University of California, Davis
您将获得的技能: 数据叙事, 战略营销, 数据分析, 演讲, 数据综合, 数据可视化软件, 数字化营销, 语言交流技能, Microsoft PowerPoint, 广告, 市场调查, 客户洞察, 营销, 市场分析, 目标受众, 社交媒体营销
中级 · 课程 · 1-4 周

ESSEC Business School
您将获得的技能: 统计方法, 客户分析, 商业分析, 统计分析, 统计编程, 目标市场, R 语言程序设计(中文版), 用户关系管理, 数据驱动的决策制定, 高级分析, 客户洞察, 数据分析软件, 无监督学习, 营销分析, 预测建模
混合 · 课程 · 1-3 个月

University of Colorado System
您将获得的技能: Statistical Software, Marketing Analytics, Regression Analysis, Statistical Modeling, Data Visualization, Statistical Analysis, Advanced Analytics, Strategic Marketing, Market Analysis, Marketing Effectiveness, Predictive Analytics, Marketing Strategies, Predictive Modeling, Customer Insights, Target Market, Statistical Hypothesis Testing, A/B Testing, Variance Analysis
中级 · 课程 · 1-4 周

IE Business School
您将获得的技能: Marketing Effectiveness, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Opportunities, Market Analysis, Key Performance Indicators (KPIs), Brand Strategy, Value Propositions, Performance Measurement, Customer Insights, Cross-Channel Marketing, Integrated Marketing Communications
初级 · 课程 · 1-4 周

Queen Mary University of London
您将获得的技能: 统计分析, 回归分析, 数据清理, 数据分析, 相关性分析, 统计方法, 数字化营销, 市场调查, 投资回报, 分析, 定量研究, 探索性数据分析, 营销分析, 数据质量
初级 · 课程 · 1-4 周