营销解析课程可以帮助您学习数据分析、客户细分、营销活动绩效衡量和投资回报计算。您可以掌握解读营销指标、优化数字战略和利用消费者洞察力推动决策的技能。许多课程都会介绍 Google Analytics、Tableau 和 Excel 等工具,这些工具支持数据解析和趋势可视化,使您能够在实际营销场景中应用自己的技能。
Kennesaw State University
您将获得的技能: Marketing Effectiveness, Marketing, Strategic Marketing, Stakeholder Management, Stakeholder Communications, Marketing Strategies, Business Marketing, Stakeholder Engagement, Stakeholder Analysis, Internal Communications, Marketing Psychology, Corporate Sustainability, Value Propositions, Customer Insights, Consumer Behaviour, Business Ethics, Community Development, Customer Relationship Building
初级 · 课程 · 1-4 周
Kennesaw State University
您将获得的技能: Marketing Effectiveness, Marketing Planning, Value Propositions, Marketing, Brand Awareness, Marketing Psychology, Product Planning, Marketing Strategies, Product Knowledge, Market Dynamics, Consumer Behaviour, Company, Product, and Service Knowledge, Customer experience strategy (CX)
初级 · 课程 · 1-4 周

您将获得的技能: Email Marketing, Campaign Management, Target Audience, Content Marketing, Marketing Materials, Drive Engagement, Marketing Communications, Marketing
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: SAS (Software), Network Analysis, Text Mining, Spatial Analysis, Data Visualization, Data Manipulation, Data Analysis, Exploratory Data Analysis, Statistical Programming, Data Preprocessing
中级 · 课程 · 1-4 周

您将获得的技能: Timelines, Google Gemini, Calendar Management, Organizational Skills, Scheduling, Google Sheets, Project Management Software, Spreadsheet Software, Social Media Marketing, Content Management
初级 · 指导项目 · 不超过 2 小时

University of Michigan
您将获得的技能: 数据操作, 数据清理, 公共行政, R 语言程序设计(中文版), 数据分析, 调查, 数据转换, 公共政策, 政策分析, 人口统计, Tidyverse(R 软件包), 数据可视化, 统计编程
中级 · 课程 · 1-3 个月

您将获得的技能: A/B Testing, Google Analytics, Web Analytics, User Experience, Web Content, Target Audience, Marketing Effectiveness, Goal Setting, Marketing, Content Development and Management, Analytics
初级 · 指导项目 · 不超过 2 小时

University of Colorado Boulder
您将获得的技能: Social Media, Social Media Strategy, Social Media Marketing, Social Media Campaigns, Social Media Content, Marketing Communications, Target Audience, Media Strategy, Digital Media Strategy, Brand Strategy, Brand Management, Strategic Communication, Marketing Planning, Paid media, Content Strategy, Customer Insights, Shared Media, Content Performance Analysis, Persuasive Communication, Content Creation
中级 · 专项课程 · 1-3 个月
University of Illinois Urbana-Champaign
您将获得的技能: 社交媒体战略, 客户体验战略(CX), 内容营销, 搜索引擎优化, AI 个性化服务, 跨渠道营销, 推动参与, 营销策略与技巧, 社交媒体营销, 社交媒体, 营销自动化, 网络分析和 SEO, 搜索引擎营销, 营销策划, 用户体验, 营销活动经理, 品牌管理, 内容战略, 数字化营销, 客户关系管理 (CRM) 软件
攻读学位
初级 · 课程 · 1-4 周

您将获得的技能: Canva (Software), Animations, Photo Editing, Marketing Design, Social Media Content, Graphic Design, Digital Design, Design Elements And Principles, Social Media Marketing, Content Creation, Social Media, Typography, Layout Design, Presentations, Marketing, Image Quality
初级 · 指导项目 · 不超过 2 小时

University of Michigan
您将获得的技能: 政治科学, R 语言程序设计(中文版), 数据伦理, 机器学习, 数据展示, 数据分析, 分析, 案例研究, 公共政策, 政策分析, 数据驱动的决策制定, 模型评估, 负责任的人工智能, 道德标准与行为
中级 · 课程 · 1-4 周

您将获得的技能: Digital Transformation, Business Analysis, Requirements Elicitation, Gap Analysis, Analysis, Business Analytics, Business Requirements, Requirements Analysis, Systems Analysis, Business Process Modeling, Technology Strategies, Microsoft Excel, Project Management, Stakeholder Management, Stakeholder Communications, Change Management
初级 · 课程 · 1-4 周