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返回到 International B2B (Business to Business) Marketing

学生对 Yonsei University 提供的 International B2B (Business to Business) Marketing 的评价和反馈

4.6
592 个评分

课程概述

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts....

热门审阅

AB

Sep 7, 2020

The information is presented quite clearly with fitting examples that aid understanding. Professor Chang's enthusiasm and personality shine through with his creative ways of presenting the material.

SA

Dec 18, 2019

This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.

筛选依据:

26 - International B2B (Business to Business) Marketing 的 50 个评论(共 110 个)

创建者 Deleted A

Apr 1, 2021

Nice course the teacher explain very well all the concept. Thank you very much I ve learned a lot

创建者 Soumyajeet K

Feb 22, 2019

I feel very useful while I was learning it and the course content is very clear an to the point.

创建者 Oluwankemi I

Jun 26, 2020

I really loved every aspect of this course coupled with the challenges in passing the course.

创建者 Prompiriya P

Aug 1, 2020

Very informative and interesting. With interviews with insider of the field. Great course.

创建者 (Thomas) T A C

May 19, 2019

Very good course with clear instruction and many productive ideals regarding B2B marketing

创建者 Ishank C

May 27, 2020

A fantastic explanation of concepts. It was a very learning and enriching experience.

创建者 Sanjay Y

Jan 29, 2019

NOTHING

JUST I LIKE THE CONCEPT TO POSSIBILITY TO CROSS THE LEVEL BUT OVERALL GOOD

创建者 Riaz R K

Jul 20, 2020

very helpful course and well organized.course material are up to data.

创建者 JOSE L

Jul 6, 2022

LOVED THE COURSE I ENJOYED STUDYING BY PRACTISING MY ENGLISH AS WELL

创建者 Sujay P

Aug 21, 2019

Great platform to learn for marketing is conducted internationally.

创建者 Vasyl R

Jun 8, 2018

Great analysis and insights about International Marketing methods.

创建者 Halima l

Aug 24, 2023

Excellent Course! It helped me Know. more about B2B marketing.

创建者 José S

Jun 6, 2020

I liked the course. A lot of benefit for my personal growing.

创建者 Fausto R

Mar 23, 2020

Excellent course to answer current questions about B2B2C...

创建者 Ivy I

Oct 18, 2023

This course details an in-depth knowledge of B2B Marketing

创建者 Gopala K

May 15, 2020

this is very good Gaining knowledge and Marketing strategy

创建者 Kehinde D

May 10, 2020

I had an insightful learning session with this course.

创建者 Xavier M

Jul 2, 2020

Thanks Prof. Dae Ryung Chang!

We keep moving forward!

创建者 Hossam e M

Apr 20, 2025

very to the point and opens new areas to explore

创建者 Oluwatunmise D

May 14, 2021

It's been a very insightful learning experience

创建者 Sumant D

Aug 18, 2019

Good one for all the Leaders in all Industries

创建者 Abdul-Rahman J

Apr 30, 2020

Very insightful, wish it was a bit longer.

创建者 Seraphima V

May 22, 2016

Thank you! For very interesting Course!!!!

创建者 Ahmed A S

Apr 19, 2016

Great Course to Start a business Career