Chevron Left
返回到 International B2B (Business to Business) Marketing

学生对 Yonsei University 提供的 International B2B (Business to Business) Marketing 的评价和反馈

4.6
592 个评分

课程概述

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts....

热门审阅

AB

Sep 7, 2020

The information is presented quite clearly with fitting examples that aid understanding. Professor Chang's enthusiasm and personality shine through with his creative ways of presenting the material.

SA

Dec 18, 2019

This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.

筛选依据:

76 - International B2B (Business to Business) Marketing 的 100 个评论(共 110 个)

创建者 Tynychbek Z

Jun 19, 2019

very good

创建者 BASEM S

Oct 8, 2016

very Good

创建者 Jose V S

Jun 9, 2016

Excelente

创建者 Manuel E L d l V R

Apr 11, 2017

Great !!

创建者 Quỳnh N

Sep 25, 2023

so good

创建者 Flt L G R

Jun 8, 2020

THANKS.

创建者 Nithin P

Sep 29, 2019

awesome

创建者 sabreen k m k

Oct 17, 2016

perfect

创建者 Sulhan M

Jan 3, 2025

good

创建者 Lalit V T

Oct 15, 2023

good

创建者 KAIWALYA J

Jan 15, 2022

good

创建者 SHAIKH S M A

Apr 22, 2020

Good

创建者 Raaj Y

Jul 2, 2020

This is my first online course where i find Coursers finely crafted the course materials, the materials included reading Videos with translated notes to grasp, interviews of top companies CEO's and personnel's which help us to understand the depth of course and leads in right direct as well the web references which add on coverage to involve fully in subject.

Thank you Mr. Dae Ryun chang videos specially introduction video & Boxing attire.

Thank you COURSERA Management team to make learning Easy.

创建者 April J

Apr 9, 2016

The lessons contain brief explanation even if this is an introduction study only. There are a lot of key things and terms to remember (that are mostly hard to comprehend if you do not have marketing knowledge) which I also believe are necessary in further B2B market study.

PS. I like the funny introductions and side comments of Prof. Chang.

创建者 Evie W

Mar 31, 2021

I really appreciate that you can watch the lecture videos at your own pace and that there's a wide variety of learning resources for you to absorb the content easily. Would recommend to give this course a try to get a good understanding of International B2B marketing

创建者 Jiajia Z

Oct 7, 2017

Some models and approaches are very practical . I think some of the expression are kind of obscure than other lectures with native English-speakers.

创建者 Sindamanie V

Sep 13, 2021

The Lecturer can do a better job. He literally made me fall asleep with his lectures. Apart from that, the course content was good

创建者 Soraia M

Aug 23, 2020

Compared to the other two courses, this one went into dep to the concept. I appreciate the teaching quality of the Professor.

创建者 Andrew Y S L

May 25, 2021

Much better than the first 2 courses, would rate it 3.5 to be honest.

创建者 TRACTOS / P S

May 30, 2016

It would be better if the course can include more examples

创建者 Juan E S M G

Jan 15, 2018

Very good it porvides excellent tips for B2B2C Marketing

创建者 Ornicha B

Apr 14, 2020

It was a great opportunity to study in this course

创建者 Omkar P

Oct 5, 2020

great course

创建者 Diego A P G

Mar 7, 2017

Good content

创建者 SATHEESH M

Dec 12, 2024

Thank you