Chevron Left
返回到 International B2B (Business to Business) Marketing

学生对 Yonsei University 提供的 International B2B (Business to Business) Marketing 的评价和反馈

4.6
星
592 个评分

课程概述

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts....

热门审阅

AB

Sep 7, 2020

The information is presented quite clearly with fitting examples that aid understanding. Professor Chang's enthusiasm and personality shine through with his creative ways of presenting the material.

SA

Dec 18, 2019

This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.

筛选依据：

51 - International B2B (Business to Business) Marketing 的 75 个评论（共 110 个）

创建者 Gabriel T E

•

Apr 19, 2018

Very good professor. Clear and clever.

创建者 Georgios R

•

Aug 25, 2019

Fantastic course , Amazing Professor

创建者 mubarak m

•

Aug 20, 2020

Very good course in B2B marketing

创建者 Imrul C

•

Dec 24, 2020

It has been an amazing course.

创建者 Arshit T S

•

May 13, 2020

International marketing skills

创建者 Ashish C

•

May 31, 2018

very good and informative

创建者 Saurabh K

•

Feb 20, 2019

very good for learning

创建者 Ankur K

•

Aug 15, 2021

The course was good!!

创建者 SALONI C

•

Oct 17, 2020

Very knowledgeable

创建者 jose m m

•

May 10, 2020

perfect, very good

创建者 Deleted A

•

Feb 13, 2019

excellent teaching

创建者 Phan T A

•

Apr 5, 2016

love the lectures

创建者 Carlos A H M

•

Nov 22, 2024

Excelente curso

创建者 Vineet V K

•

Feb 13, 2019

Good teaching.

创建者 Guillermo G

•

Jul 19, 2016

Great teacher!

创建者 Lukas M

•

Dec 2, 2022

we take those

创建者 Shuvam C

•

Jul 12, 2020

Good Learning

创建者 김광석

•

Sep 30, 2018

thanks you!!!

创建者 Pablo M

•

May 27, 2019

Very Usefull

创建者 Innara

•

Jan 22, 2021

Thank You!

创建者 Farrukh M

•

Apr 26, 2020

Great work

创建者 Jéssica C

•

Mar 23, 2020

Very Good!

创建者 Alexandre B

•

Dec 22, 2017

too long..

创建者 ELMER M P

•

Oct 14, 2022

excelent

创建者 PHAN T H H

•

Jul 22, 2020

Very good