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学生对 University of California, Davis 提供的 The Strategy of Content Marketing 的评价和反馈

4.5
5,301 个评分

课程概述

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

热门审阅

SC

Nov 10, 2019

This was a great course although it was difficult to find some of the materials they reference during the course, I was able to wing it but it would have been nice to have the full content available.

SP

Aug 7, 2022

G​ood course that takes a deep dive into the know-how of using content as a marketing tool and establishing brand and authority by using proper methods of content writing and following SEO guidelines.

筛选依据:

1451 - The Strategy of Content Marketing 的 1475 个评论(共 1,680 个)

创建者 Peter R

Sep 28, 2020

Very well designed course with facilitators with tremendous knowledge on the subject matter. Love it!

创建者 Angelo M C

Jul 20, 2020

Me ayudo bastante a complementar mis conocimientos en esta rueda de aprendizaje sin fin, recomendado

创建者 Rohit M

May 14, 2020

Very insightful course. This is useful for both the begineers and experience learners in the field.

创建者 Yash P

Jun 12, 2020

The videos and reading materials were great and of great use. Only the podcasts were a bit boring.

创建者 Richa D C

Aug 1, 2024

While many points in the course will make you think, I expected it to be deeper than what it was.

创建者 Hemanth J R

May 1, 2020

It is a really good course to help you understand the need for strategies in content marketing.

创建者 Isabel S C

Jul 21, 2022

Excellent course because in addition to learning many things they also inspire you to improve.

创建者 Total A

Apr 15, 2024

El curso es excelente, lamentablemente el idioma se vuelve en ciertos momentos una barrera

创建者 Zhen Y L

May 24, 2020

Solid content and it could have been better if the instructions of assignment are clearer.

创建者 Kay J

Oct 14, 2022

I learned so much in this course. I just wish it had a bit more hands on work involved.

创建者 Yue S

Jul 23, 2020

A lot of readings to be done, which means more time spent, but readings were very helpful

创建者 AH

Apr 5, 2022

Vry useful concept and principle for applying content strategy in Marketing perspective

创建者 Wankaew

Jun 28, 2020

The content is awesome but the material is a bit uneffective (the interview audio part)

创建者 Kate D

Jun 18, 2018

Great resources. Flexible learning. I'll refer back to the resources often. Thank you!

创建者 Гончарова К В

Aug 16, 2018

Курс интересный и полезный.

Взаимное оценивание не всегда объективно и эффективно.

创建者 Namrata C

May 9, 2021

Good course. Helpful for understanding the content marketing needs of the market

创建者 Minh T P T

Jun 13, 2025

I think video lessons with transcripts would be better than too many podcasts.

创建者 Abhijit K

Sep 6, 2022

Course material is very good, I would have loved if pratical had been offered.

创建者 Saurabh L

Jan 24, 2018

This has been a great course but not exactly relevant to what I'm looking for

创建者 Hans V E

May 16, 2020

Really strong for beginners and has enough for seasoned pros to get smarter.

创建者 usha v

Sep 25, 2024

Really helpful course to learn about the ins and outs of content marketing

创建者 Abigail M

Sep 20, 2020

Informative and easy to use. Diverse mix of teaching and learning methods.

创建者 Rodolfo C

Feb 28, 2022

A great course full with interesting material a lot of very handy tools.

创建者 Hogeon

May 2, 2023

Above avg. beginner course on Content Marketing. Got some useful tips.

创建者 Wanjiru K

Oct 4, 2021

It was a great course; helped me build my knowledge and challenged me.