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学生对 University of California, Davis 提供的 The Strategy of Content Marketing 的评价和反馈

4.5
5,317 个评分

课程概述

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

热门审阅

HR

Jan 21, 2022

Very beautifully designed course for the beginners even. The course instructor took us through a journey of content strategy and share awesome points to be worked on. Thank for such a beautiful course

JC

May 25, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

筛选依据:

1451 - The Strategy of Content Marketing 的 1475 个评论(共 1,687 个)

创建者 Anil G

Sep 24, 2020

Great course and good to gain more knowledge regarding strategy marketing, contents and dealing with customers

创建者 Chiranjeevi

Jun 25, 2020

Lots of podcasts make the course vague at times. Assignments are significant that taps the inner potential.

创建者 Elizabeth O

Jan 16, 2020

Sonia and Brian are fun, informative and engaging to listen to. I've enjoyed all that they've had to share.

创建者 Luis G

May 26, 2022

Greart course for beginners. It has all the basics you need to know about Content Marketing. Recommended.

创建者 Lydia N

Feb 3, 2023

Very thorough packed full of useful information by people who really know their stuff. Thanks so much!

创建者 Shawn T B

Jan 10, 2025

This is an informative course, but be aware that you do not need to purchase a website at Word Press.

创建者 Peter R

Sep 28, 2020

Very well designed course with facilitators with tremendous knowledge on the subject matter. Love it!

创建者 Angelo M C

Jul 20, 2020

Me ayudo bastante a complementar mis conocimientos en esta rueda de aprendizaje sin fin, recomendado

创建者 Rohit M

May 14, 2020

Very insightful course. This is useful for both the begineers and experience learners in the field.

创建者 Yash P

Jun 12, 2020

The videos and reading materials were great and of great use. Only the podcasts were a bit boring.

创建者 Richa D C

Aug 1, 2024

While many points in the course will make you think, I expected it to be deeper than what it was.

创建者 Hemanth J R

May 1, 2020

It is a really good course to help you understand the need for strategies in content marketing.

创建者 Isabel S C

Jul 21, 2022

Excellent course because in addition to learning many things they also inspire you to improve.

创建者 Total A

Apr 15, 2024

El curso es excelente, lamentablemente el idioma se vuelve en ciertos momentos una barrera

创建者 Zhen Y L

May 24, 2020

Solid content and it could have been better if the instructions of assignment are clearer.

创建者 Kay J

Oct 14, 2022

I learned so much in this course. I just wish it had a bit more hands on work involved.

创建者 Yue S

Jul 23, 2020

A lot of readings to be done, which means more time spent, but readings were very helpful

创建者 AH

Apr 5, 2022

Vry useful concept and principle for applying content strategy in Marketing perspective

创建者 Wankaew

Jun 28, 2020

The content is awesome but the material is a bit uneffective (the interview audio part)

创建者 Kate D

Jun 18, 2018

Great resources. Flexible learning. I'll refer back to the resources often. Thank you!

创建者 Гончарова К В

Aug 16, 2018

Курс интересный и полезный.

Взаимное оценивание не всегда объективно и эффективно.

创建者 Namrata C

May 9, 2021

Good course. Helpful for understanding the content marketing needs of the market

创建者 Minh T P T

Jun 13, 2025

I think video lessons with transcripts would be better than too many podcasts.

创建者 Abhijit K

Sep 6, 2022

Course material is very good, I would have loved if pratical had been offered.

创建者 Saurabh L

Jan 24, 2018

This has been a great course but not exactly relevant to what I'm looking for