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学生对 University of California San Diego 提供的 Drug Commercialization 的评价和反馈

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课程概述

The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environ­ment using a much larger group of patients. This enables new treat­ment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected . Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall develop­ment. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses. This course is intended as part 3 of a series: Drug Discovery (https://hua.dididi.sbs/learn/drug-discovery), Drug Development (https://hua.dididi.sbs/learn/drug-development) and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place....

热门审阅

JR

Jan 7, 2017

Excellent course on strategies for drug commercialization including pharmacoeconomics and how pharma partners with other stakeholders to accomplish this. Excellent examples of drug lifecycles.

PC

Nov 1, 2020

It was a really complete course, I really appreciated the experiences the speakers shared with us and also all the materials were accessible and with a lot of useful information

筛选依据：

101 - Drug Commercialization 的 125 个评论（共 255 个）

创建者 Mritunjoy b

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Jul 9, 2021

what a journey of learning must who are in this business

创建者 Abdul M k k

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Jul 9, 2020

This course will be more benefit for my profession.

创建者 Rohan M

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Jun 12, 2020

GAINED PRACTICAL KNOWLEDGE ABOUT THE PHARMA WORLD.

创建者 Zhang Z

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May 19, 2020

Very interesting and engaging lectures! Thank you!

创建者 Pritha P H

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Jun 8, 2020

A very helpful course, learnt many new concepts.

创建者 Madhvendra S

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Jul 1, 2020

This was very informative and excellent course

创建者 Lim C Y

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Jul 7, 2020

very insightful sharing from industry experts

创建者 Eduardo M V D

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Dec 9, 2020

muy buen curso y manera de encarar los temas

创建者 121815102004 g

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Jul 22, 2020

very beautifully explained

knowledge is power

创建者 Muhammad B

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Oct 9, 2024

very educational for biotach/pharm students

创建者 Deleted A

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May 6, 2020

Good course structure with practical exampl

创建者 swati d

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Jul 3, 2019

Good course to learn ultimate fate of drug.

创建者 jovana b

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Jul 29, 2025

Very nice intro to very complicated topics

创建者 Rita S d C B

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Jun 16, 2020

very pratic and with real cases lectures.

创建者 Raneen A A A

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Sep 24, 2020

Its great course and amazing information

创建者 Bilal

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Jan 7, 2019

Very informative and easy to understand.

创建者 Michael

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Jan 2, 2024

I thought this was an excellent course.

创建者 Bui H Q C

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Sep 12, 2020

This course was really rewarding for me

创建者 Maah N C

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May 25, 2023

very interactive and full of knowledge

创建者 JOY P S P

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Apr 17, 2022

easy learning and very understandable.

创建者 Unmani k

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Aug 2, 2025

mast done very nice for chem-students

创建者 Christian V B

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Oct 6, 2019

Very informative and helpful course.

创建者 Akshay S S

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Jul 2, 2019

This course is really helpful for me

创建者 Souparna K

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Sep 26, 2021

It really help me to gain knowledge

创建者 Lý B T

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Aug 27, 2020

Thank you verymuch for the course!