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学生对 University of California San Diego 提供的 Drug Commercialization 的评价和反馈

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课程概述

The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environ­ment using a much larger group of patients. This enables new treat­ment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected . Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall develop­ment. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses. This course is intended as part 3 of a series: Drug Discovery (https://hua.dididi.sbs/learn/drug-discovery), Drug Development (https://hua.dididi.sbs/learn/drug-development) and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place....

热门审阅

MN

Mar 10, 2020

very good course! Especially weeks 2 and 3 are very interesting and the lecturers were well-organized and structured! I enjoyed it more than the previous two courses

ML

Apr 2, 2020

I thoroughly enjoyed this course! I enjoyed every single one of the topics / modules, except for one, which I felt was a little haphazard in its presentation.

筛选依据：

151 - Drug Commercialization 的 175 个评论（共 255 个）

创建者 Raneen A A A

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Sep 24, 2020

It's great course

创建者 aula s

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Jan 6, 2020

Thank you so much

创建者 Neeta C

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Nov 8, 2024

very informative

创建者 Harini

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Jun 28, 2020

It's very useful

创建者 raphael g

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Dec 27, 2019

Very resourceful

创建者 SY

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Sep 19, 2019

Very informative

创建者 Janika M K

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Mar 4, 2021

great learning.

创建者 Ali H O A H

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Dec 22, 2020

Thank you all!!

创建者 Dr. S T

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Oct 16, 2020

nice experience

创建者 ALISA C D

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Aug 11, 2020

Love the course

创建者 SOURAV D

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Oct 12, 2022

goooooooooood

创建者 Prasun N

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Jun 19, 2020

great learning

创建者 Sarang U T

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Mar 24, 2022

nice Platform

创建者 NAINA C

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Oct 28, 2024

really good

创建者 IAM - M M

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Jun 26, 2023

Perfeitos!!

创建者 �ADITI P

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Sep 24, 2020

...........

创建者 Utku U

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Apr 8, 2020

Excellent!

创建者 Sourav M

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Nov 3, 2018

Thank you.

创建者 Md. S H

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Jan 26, 2025

Excellent

创建者 PANDYA Y U

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May 28, 2020

Excellant

创建者 Afroj K

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May 19, 2020

Excellent

创建者 míhad m

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Jul 3, 2025

Amazing!

创建者 Ngân Đ

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Nov 30, 2020

Love it

创建者 Lokesh

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Oct 19, 2020

Amazing

创建者 MRS. S

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Aug 25, 2020

Helpful