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返回到 From Likes to Leads: Interact with Customers Online

学生对 Google 提供的 From Likes to Leads: Interact with Customers Online 的评价和反馈

4.8
3,871 个评分

课程概述

From Likes to Leads: Interact with Customers Online is the third of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

热门审阅

PG

Sep 10, 2022

T​his course is amazing. It covers everything you need to know about social media marketing. I highly recommend this course for everyone who wants to create a career in Digital Marketing Industry.

AS

Jun 16, 2024

Thank you Cindy for an incredible dive into the world of Social Media Marketing. This course has covered all the corners of SMM and even more. I highly appreciate your effort! Thanks again!

筛选依据:

126 - From Likes to Leads: Interact with Customers Online 的 150 个评论(共 780 个)

创建者 Muhammad U

Apr 30, 2024

This course helped me learn many new things. I highly recommend it to anyone interested in becoming a digital marketer.

创建者 Lawrence F

Nov 28, 2022

This course was very informative. I can take these lessons that I learned from "Likes and Leads" and apply them TODAY.

创建者 Mehul R

Nov 13, 2022

It is very interesting course .i have learned many new thing that i was not familiar with this topic. it was amazing

创建者 Fatima T

Apr 23, 2025

Very helpful. A great introduction to social media and its many usages for marketing online. Great resources as well.

创建者 Sarang M

Jun 10, 2023

A very detailed eye-opening and learning of social media marketing course in an interactive format. loved the course.

创建者 Amir A

Oct 6, 2022

I have gained a lot by this course. Now I can manage my social media accounts and engage more potensional customers.

创建者 Muhammad T

Jun 8, 2023

Every thing was excellence but only need paid social media assignment with handy practice is more beneficial for us.

创建者 Muhammad A Y

Jun 23, 2022

Excellent Content and Course by Google I learn a lot about Digital Marketing & E-Commerce Love Coursera and Google.

创建者 Kiran L

Dec 13, 2022

It will be helpful if you can show 1/2 examples of paid social media on platforms like linkdin, FB and Instagram.

创建者 Maryam K

Nov 28, 2022

thank you google for providing us a platform and giving us an opportunity to learn the course in a effective way.

创建者 JORGE G S

Aug 4, 2025

muy didactico y con información puntual, aunque me gustaría que las plantillas también se ofrecieran en español

创建者 Simon M

Jun 16, 2023

Incredibly well structured, concise and informative. But most of all, relevant, relevant, relevant. Big thanks

创建者 Merlene U A

Feb 23, 2023

Learned a lot and understand how the market behaves and how to measure and eventually apply and increase sales.

创建者 Akash J

Jan 7, 2023

Team Google, great work and thank you taking responsibility to make people learn in a most professional manner.

创建者 Valerie M

Nov 22, 2022

I truly enjoyed being introduced to ancillary programs like Hoot Suite, that can help me accomplish my goals.

创建者 Stare D

Aug 6, 2022

Material was outstanding. The presentation was professional, engaging, and highly conducive toward learning.

创建者 Kavya M

Jun 2, 2024

Very useful information but i would suggest to make it a little shorter and remove the job perspective view

创建者 Oluwatomisin A

Sep 20, 2023

Amazing is all I can say. This course has been really helpful and I can't wait to put my knowledge to work

创建者 Ian&Jen S

Oct 5, 2022

I have learned a lot specially about social listening and the tools to be used in social media marketing.

创建者 Kayode A

Aug 10, 2024

I enjoyed every bit of this course. It is excellent! I would love to give a 10-star rating if permitted.

创建者 gladstone123

Nov 7, 2022

Great course. Interacting with customers resonates for staying in business longer than your competitors.

创建者 Aranza X

Oct 23, 2022

I loved this one so much, super interesting and with a lot of social media insights and best practices.

创建者 Mohammed N A

Jul 14, 2023

and more useful information and more know knowledge things and useful information and to learn quickly

创建者 Harmony L

Jul 24, 2022

Ive enjoyed all three courses so far, and I am excited to keep going! Thanks for making this possible.

创建者 Brooke Z

May 4, 2025

The content present in the module is challenging and the module activity provides relevant experience.