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返回到 From Likes to Leads: Interact with Customers Online

学生对 Google 提供的 From Likes to Leads: Interact with Customers Online 的评价和反馈

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3,871 个评分

课程概述

From Likes to Leads: Interact with Customers Online is the third of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising - Determine how to choose social media platforms for a campaign - Understand how to boost engagement on social media - Learn how to write, design, and repurpose engaging content for social media - Recognize how to use the data gathered from social media analytics as a decision-making tool - Learn best practices for presenting a social media report - Achieve specific marketing goals through the use of paid social media...

热门审阅

PG

Sep 10, 2022

T​his course is amazing. It covers everything you need to know about social media marketing. I highly recommend this course for everyone who wants to create a career in Digital Marketing Industry.

AS

Jun 16, 2024

Thank you Cindy for an incredible dive into the world of Social Media Marketing. This course has covered all the corners of SMM and even more. I highly appreciate your effort! Thanks again!

筛选依据：

201 - From Likes to Leads: Interact with Customers Online 的 225 个评论（共 780 个）

创建者 Briana M

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Oct 31, 2022

easily digestable, excellent explanatinos, and the peer review was the best part!

创建者 Shetu A

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Aug 3, 2023

Amazing program with Google and Coursera, very demanding but worth it. Thank you.

创建者 Hassan A b

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Jun 9, 2023

I enjoyed and learned a Lot on that platform and Thank you for being such A great

创建者 Macarena O

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Aug 12, 2025

Excelente curso, te toman practicas y evaluan. Las explicaciones son muy claras

创建者 Nguyễn H N T

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Jul 20, 2023

Really helpful, very easy to understand and the instructor speaks very clearly.

创建者 Kashan A

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Jul 31, 2022

The course was very comprehensive. I learnt a lot about social media marketing.

创建者 Amin H

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Jun 27, 2024

absolutely amazing.All the google courses I have done in coursera are awesome

创建者 Olotu A

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Jan 22, 2023

It will really open your eyes to social media tools that make marketing easier

创建者 Irving J Q

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Jan 23, 2025

Excelente curso, muy completo y con excelentes recomendaciones y expositores!

创建者 Nanette L

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Dec 17, 2024

I totally enjoyed this, even if I struggled a little, but I had to slow down.

创建者 Aman S

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Oct 18, 2022

The course was really educative, and its a milestone in my paid ads learning

创建者 Tatiana V S C

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Jul 31, 2023

I loved this course. I learned a lot more about customer interaction online.

创建者 Mark B

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Dec 19, 2022

Great introduction course! Could benefit from some deeper tactical examples.

创建者 Arafa A

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Dec 18, 2024

The moderator was great, she was easy to understand and gave great examples

创建者 Mirna G H

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Dec 21, 2023

The instructor was very clear and informative. My favorite course thus far.

创建者 sameena a h

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Apr 25, 2025

very information and learned tons of new things in social media marketing

创建者 Diana d M C M

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Jun 26, 2023

o curso está muito bem estruturado e de fácil compreensão. Foi muito útil

创建者 Susan S

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Feb 9, 2023

The hands-on learning is very beneficial, really brings the lessons home.

创建者 Ochieng T

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Mar 3, 2024

This is the best course I have encountered so far. I have learned a lot.

创建者 Darrell B

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Jul 9, 2022

Course was informative. I liked the presentation style of the presenter.

创建者 Soumya G

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Jan 12, 2025

Awesome course, must for college students who wish to pursue marketing.

创建者 MALLIKARJUNA R V

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Jul 23, 2024

The course unleashed the potential of social media in digital marketing

创建者 Adeel A

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Feb 14, 2025

best thing is PAID SOCIAL MEDIA in this course that i like this topic.