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学生对 Yonsei University 提供的 International Hospitality & Healthcare Services Marketing 的评价和反馈

4.7
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543 个评分

课程概述

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities. People who have successfully completed this course will be able to: (1) Identify the unique characteristics of service businesses and create successful management strategies to better manage the role of customers to gain desirable business outcomes, better market products than are intangible, and better manage customer expectations and perceptions. (2) Identify the unique characteristics of the hospitality industry, explain the process of balancing supply and demand in the hospitality industry, and implement optimal marketing and management strategies for this unique market. (3) Identify the unique characteristics of the healthcare industry, explain how this industry is evolving into the experience business, and better manage human interactions and facility to enhance the quality of customer experience. (4) Gain insights from the innovative approaches in the service industry overall, in hospitality and health industry in particular, and better develop innovative strategies in your industry....

热门审阅

KP

Jul 25, 2021

this course made me have a better understanding of the hospitality and healthcare field. The lecturer was very good in explaining and giving examples to give clearer understanding. Thank you!

SN

Jun 18, 2020

It's a great course with helpful fundamental knowledge. The lecture, presentation are designed friendly, it's easy for me to follow up the lesson and understand all given information.

筛选依据：

51 - International Hospitality & Healthcare Services Marketing 的 75 个评论（共 148 个）

创建者 midhun r

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Sep 2, 2020

Thank you for coursera for giving me a online platform for studying

创建者 sangeetha b

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Aug 4, 2020

It was very nice presentation and simple learning method.thank you.

创建者 Katerina D

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Jan 28, 2021

Mrs. Choi was really good, especially in the hospitality sector.

创建者 Pathan R

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Jul 2, 2025

Excellent delivering styles of subsets services of marketing

创建者 Achariya R

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Oct 5, 2021

The course is fun and provides very good content. Thank you.

创建者 Aisyah D L

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Sep 23, 2020

gives me insight about healthcare and hospitality industry

创建者 Jose A

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Mar 30, 2021

Ms. Choi was very clear and explained everything well.

创建者 Temenuzhka T

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Mar 20, 2019

The course is very structured and easy understandable.

创建者 Oluwankemi I

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Jul 6, 2020

it has surely thrown more light on this course for me

创建者 Asif A

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Sep 16, 2021

I've learnt so many great things from this course.

创建者 BENRAHMOUNE N

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Jan 8, 2022

This course is very good and important, thank you

创建者 Dharmesh M

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Jun 9, 2020

It was a great experience to learn the new things

创建者 Rossella B

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Jan 12, 2021

I loved this course! The teacher is fantastic!!!

创建者 Claudia L T G

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Mar 7, 2018

Good lecturer and useful information provided.

创建者 Omolade O

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Mar 19, 2021

It was quite interesting and very informative

创建者 Latoya N

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Oct 30, 2020

I love this course, it was very educational.

创建者 sam i

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Sep 24, 2020

Best trainers the biggest platform to learn

创建者 Fahmid H M (

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Jun 17, 2020

Really grateful to achieve the certificate.

创建者 Pitchaya S S

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Sep 30, 2019

A lot of knowledge. Thank you very much.

创建者 Shefali S

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Mar 11, 2020

Crisp lesson covering all major aspects

创建者 Manuel H

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Jul 21, 2020

muy buena profesora gran experiencia

创建者 Amit k S

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May 12, 2020

Nice teaching and knowledge sharing

创建者 chawki c

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Jul 22, 2017

Top course , simple and effective .

创建者 Julia D M

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Mar 26, 2021

Informative and easy to understand

创建者 ken h

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Nov 7, 2016

Thanks for the interesting course