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学生对 Yonsei University 提供的 International Hospitality & Healthcare Services Marketing 的评价和反馈

4.7
543 个评分

课程概述

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities. People who have successfully completed this course will be able to: (1) Identify the unique characteristics of service businesses and create successful management strategies to better manage the role of customers to gain desirable business outcomes, better market products than are intangible, and better manage customer expectations and perceptions. (2) Identify the unique characteristics of the hospitality industry, explain the process of balancing supply and demand in the hospitality industry, and implement optimal marketing and management strategies for this unique market. (3) Identify the unique characteristics of the healthcare industry, explain how this industry is evolving into the experience business, and better manage human interactions and facility to enhance the quality of customer experience. (4) Gain insights from the innovative approaches in the service industry overall, in hospitality and health industry in particular, and better develop innovative strategies in your industry....

热门审阅

KP

Jul 25, 2021

this course made me have a better understanding of the hospitality and healthcare field. The lecturer was very good in explaining and giving examples to give clearer understanding. Thank you!

SN

Jun 18, 2020

It's a great course with helpful fundamental knowledge. The lecture, presentation are designed friendly, it's easy for me to follow up the lesson and understand all given information.

筛选依据:

101 - International Hospitality & Healthcare Services Marketing 的 125 个评论(共 148 个)

创建者 Mohamed I

Mar 20, 2021

i love it

创建者 alhasnaa o

Jan 15, 2020

well desi

创建者 suraj k

May 27, 2019

Excellent

创建者 Diego A P G

Mar 8, 2017

Excellent

创建者 Rahaf a

Mar 7, 2025

Excelent

创建者 khawla `

Oct 12, 2023

جيدة جدا

创建者 NANDINI S

Sep 26, 2020

Awesome

创建者 Nguyen D P T ( D

May 18, 2025

GOODDD

创建者 Mouhcine A

Nov 26, 2018

Mercii

创建者 JOYCE A

Mar 24, 2018

GREAT

创建者 Bana A

Mar 7, 2025

good

创建者 Deleted A

Mar 1, 2025

Oplo

创建者 SUKANTA G

Jan 19, 2022

nice

创建者 Mohamed N

Mar 15, 2019

good

创建者 Aisha A

Mar 7, 2025

J

创建者 Deleted A

Mar 1, 2025

v

创建者 Sahar s

Feb 4, 2025

C

创建者 Barbara W

Oct 25, 2022

创建者 BT W

Apr 16, 2022

This course was very informative and the instructor definitely presented key concepts which will help me with my career. Thank you! However, a couple of the videos were labeled as private and therefore inaccessible to me. Also, the transcription text had many errors which made it difficult for me to read along with the video, which is how I learn best. So, for these last two reasons, I had to remove one star from the overall value.

创建者 Juan C d A H

May 7, 2017

I really enjoyed the course, specially during the second week.The teacher knows how to catch attention and she gaves lot of interesting examples during the lessons. I highly recomend the course, specially if you are interested in Hospitality and Healthcare industry.

创建者 Karolis K

Mar 13, 2018

could be more material, especially for healthcare marketing. The marketing was based only on the experience of the patient in the hospital. But how about marketing to attract more patients to the hospital? advertising? patient stories? which channels to use?

创建者 Juan F

Oct 1, 2020

A lo último no se enfoca demasiado en la hotelería y se centra mucho en los hospitales, más allá de eso es muy interesante el abordaje. Excelente profesora. Saludos desde la Argentina

创建者 diego

Aug 2, 2020

The modules are well explained and the examples are correctly placed. Still, I would replace healthcare for another industry within the service industry.

创建者 Christian H

Jun 2, 2020

Decent course, I preferred the hospitality section compared to the healthcare section, as some of the videos in the latter were a little short!

创建者 Paul K

Dec 3, 2016

the instructor is very motivating in the way she presents the material. She really made me enjoy the course!