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学生对 Yonsei University 提供的 International Hospitality & Healthcare Services Marketing 的评价和反馈

4.7
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543 个评分

课程概述

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities. People who have successfully completed this course will be able to: (1) Identify the unique characteristics of service businesses and create successful management strategies to better manage the role of customers to gain desirable business outcomes, better market products than are intangible, and better manage customer expectations and perceptions. (2) Identify the unique characteristics of the hospitality industry, explain the process of balancing supply and demand in the hospitality industry, and implement optimal marketing and management strategies for this unique market. (3) Identify the unique characteristics of the healthcare industry, explain how this industry is evolving into the experience business, and better manage human interactions and facility to enhance the quality of customer experience. (4) Gain insights from the innovative approaches in the service industry overall, in hospitality and health industry in particular, and better develop innovative strategies in your industry....

热门审阅

KP

Jul 25, 2021

this course made me have a better understanding of the hospitality and healthcare field. The lecturer was very good in explaining and giving examples to give clearer understanding. Thank you!

SN

Jun 18, 2020

It's a great course with helpful fundamental knowledge. The lecture, presentation are designed friendly, it's easy for me to follow up the lesson and understand all given information.

筛选依据：

76 - International Hospitality & Healthcare Services Marketing 的 100 个评论（共 148 个）

创建者 HAJEESHAR A P

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Jun 25, 2021

this course was very informative

创建者 Nalunga A b

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Sep 23, 2020

It has helped me a lot thank you

创建者 Bruna M

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Nov 14, 2020

Very good and well made course.

创建者 Sujata m

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Jun 30, 2022

EASY AND LEARNIG FOR EVERY ONE

创建者 Lee J W

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May 11, 2020

I love it Thank you so much!!!

创建者 Phoenix E

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Feb 17, 2024

well put and organized,

创建者 Dragalina

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Jul 13, 2017

Thank you! It is useful

创建者 Gbemisola O O

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Jun 4, 2020

Very educative course.

创建者 Amit S

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Sep 28, 2021

Perfet to start with.

创建者 Rayees A L

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Jun 27, 2020

Great fully satisfied

创建者 ARBIND B S

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Oct 8, 2024

Very Helpful course

创建者 Ana M d C R

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Aug 9, 2020

An excellent option

创建者 Dr. k L M

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May 20, 2020

good explaination

创建者 KEWARIN S

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Apr 20, 2020

Well explained 🙏

创建者 Zaid Z K

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Jun 16, 2022

Very good course

创建者 Wickramaarachchi, P

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Nov 11, 2020

Great course👍👍

创建者 Fernando D S S

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Jun 30, 2020

Awesome teacher!

创建者 Albina D

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Feb 21, 2019

well structured

创建者 CEDRIC A J T

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Apr 24, 2021

I'm so excited

创建者 Dominik B

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Mar 28, 2020

Good overview!

创建者 Isah M O

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Sep 14, 2022

EXECELLENT!!

创建者 MR. R N

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Jun 4, 2020

Very good one

创建者 Ben J

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Sep 8, 2020

very useful

创建者 Shanu P S

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Oct 17, 2018

outstanding

创建者 Balasubramaniyan T

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Mar 21, 2025

Thank you