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学生对 IE Business School 提供的 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的评价和反馈

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2,447 个评分

课程概述

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing....

热门审阅

CA

Dec 17, 2020

A well tailored, educational course that helped me understand Marketing theory without a marketing background! To the point subjects, well presented and analytical explanations. Thank you Eda!

SA

Feb 27, 2018

instructor was very simple and define each topic easily and a lot of examples are given with each term .i wish she give another course on marketing , and i will be the first one to participate in .

筛选依据：

376 - Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的 400 个评论（共 532 个）

创建者 Sandeep k

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Aug 25, 2025

nice course

创建者 Tania G M R

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Sep 4, 2020

very useful

创建者 Nithin V J

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May 5, 2020

Good course

创建者 Urvi K

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Jan 4, 2019

Well taught

创建者 Prajapati A S

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Dec 5, 2024

i loved it

创建者 Carlos F S

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Aug 5, 2021

Excelente!

创建者 BASHAYR M S A

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Mar 17, 2021

beneficial

创建者 Gabriel M

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Jul 27, 2020

Excellent!

创建者 Maheeb M F

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Jun 17, 2020

Well Done!

创建者 shaik s

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Jun 4, 2020

enthusiasm

创建者 Vishnu P R

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May 24, 2020

INTRESTING

创建者 Peter A

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Feb 17, 2019

Awesome!!!

创建者 Jose F O A

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Nov 29, 2016

great part

创建者 MANIKANDAN S

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Nov 12, 2024

Thank you

创建者 Fahim b M Z A

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Jul 19, 2023

thank you

创建者 Aman K

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Feb 13, 2022

thank yoi

创建者 Sara I G L L

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Jan 2, 2022

Excelente

创建者 Parth S 2

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Nov 2, 2021

Excellent

创建者 Nidhi S

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Jul 18, 2021

fantastic

创建者 ANGELA D P B B

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Mar 22, 2021

EXCELENTE

创建者 Bismark A A

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Dec 29, 2020

EXCELLENT

创建者 Renee Y

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Nov 5, 2020

thank you

创建者 Anis C

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Sep 23, 2020

Excellent

创建者 Jatin D

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Aug 21, 2020

Excellent