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学生对 IE Business School 提供的 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的评价和反馈

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2,444 个评分

课程概述

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing....

热门审阅

WR

Jun 5, 2017

This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.

MS

Aug 15, 2025

The course was amazing, the starting, the recent ending, the schedules, assessments & everything very affordable, Easy & smooth. The special thing was that it kept you learning new each day!!!

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401 - Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的 425 个评论（共 532 个）

创建者 Camilo P A

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Aug 18, 2020

Very good

创建者 Dr. G G P

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Jun 11, 2020

Very nice

创建者 Anurag c

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Jun 10, 2020

very nice

创建者 Ankush A

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Apr 17, 2018

LOVED IT.

创建者 irene s

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Mar 13, 2017

MUY BUENO

创建者 Ailen A D

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Nov 6, 2023

ta bueno

创建者 Naomi N

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Sep 24, 2021

LOVED IT

创建者 Lulz V

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Mar 28, 2021

Grateful

创建者 Ivie F O

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May 7, 2019

Awesome!

创建者 Kesaria J

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May 14, 2025

amazing

创建者 Mouad E B

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Oct 2, 2018

perfect

创建者 QUYENTTSE182032

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Mar 5, 2025

M NKNK

创建者 Daniel D l h

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Feb 24, 2023

Genial

创建者 Hnin N H

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Jan 11, 2021

Great!

创建者 sarthak j

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May 26, 2020

V good

创建者 Filip F

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Mar 18, 2017

great!

创建者 23SUBA18 M P R A

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Nov 14, 2024

Super

创建者 ABHIJEET S

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Apr 24, 2021

Nice.

创建者 Феруз Б

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Oct 30, 2020

nicee

创建者 Arvind

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Jul 15, 2025

good

创建者 thanhphat187finn

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Jan 20, 2025

good

创建者 Abhi S P

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Dec 13, 2024

Nice

创建者 RAJKUMAR T

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Nov 16, 2024

Good

创建者 ABHISHEK K

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Nov 11, 2024

Good

创建者 LIM W K -

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Oct 17, 2024

Good