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返回到 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

学生对 IE Business School 提供的 Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的评价和反馈

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2,447 个评分

课程概述

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing....

热门审阅

CA

Dec 17, 2020

A well tailored, educational course that helped me understand Marketing theory without a marketing background! To the point subjects, well presented and analytical explanations. Thank you Eda!

SA

Feb 27, 2018

instructor was very simple and define each topic easily and a lot of examples are given with each term .i wish she give another course on marketing , and i will be the first one to participate in .

筛选依据：

476 - Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more 的 500 个评论（共 532 个）

创建者 Prakash R

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Nov 6, 2020

Easy To Understand and gives you the knowledge to promote your products

创建者 Sourabh G

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Jan 14, 2022

Great course to learn the about Integrated Marketing Communications.

创建者 Tatiana A I

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May 2, 2021

El programa tiene muchos recursos para facilitar el conocimiento.

创建者 Majid G

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Jul 14, 2024

Well done by Professor and it was amazing. I have learned a lot.

创建者 Zayd “ K

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Jul 6, 2020

it was very helpful, especially during this pandemic. Thank you!

创建者 Karen D L

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Jan 12, 2020

Very informative and direct to the point. I have learned a lot!

创建者 Debjani M

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Jun 3, 2020

Thanku so much..

Very interesting courses...

Debjani Misra

创建者 Mehul D

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Oct 29, 2016

some of the audio is difficult to understand at the firms

创建者 Manojkumar S

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Oct 27, 2020

need some assignment to include at the end of each week.

创建者 Tarek m n

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Jul 17, 2020

It was an exciting challenge and very useful content.

创建者 SHREYA R

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May 24, 2020

THis was a great learning experiance. Really fruitful

创建者 Meric Y

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Nov 19, 2019

Great course, I learn many examples and informations

创建者 Robert B C

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Oct 8, 2017

Not bad-Writing assignments would help a great deal!

创建者 Laura M

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Apr 20, 2020

Really interesting. Bring a lot of basic notions.

创建者 Pablo P

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Jul 7, 2017

Useful and efficient way to get into these topics

创建者 Shashank P

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Oct 31, 2016

A complete overview of the communications mix.

创建者 Bhavik M

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Feb 7, 2017

Simply amazing with good real life examples!

创建者 Joshua A

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Nov 2, 2021

enjoyed the learning experience..........

创建者 GHANIA A

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Mar 15, 2021

Speaker aren’t clear with their language

创建者 David C

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Jun 7, 2017

Great overview of marketing principles.

创建者 mihaela b

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Apr 3, 2020

A lot less digital than expected

创建者 Aydan S

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Jul 4, 2020

A bit outdated but very useful!

创建者 onyeka d

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Apr 18, 2020

Great learning experience!