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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

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6,169 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

LN

Apr 19, 2020

Excellent Course! Love how you can study at your own pace. It provides an abundance of information for both fashion & luxury management as well as building your own fashion &/or luxury brand.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

筛选依据：

1051 - Management of Fashion and Luxury Companies 的 1075 个评论（共 1,468 个）

创建者 Priya d

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Jul 20, 2020

good course

创建者 Jeanne V

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Jul 17, 2020

Great Mooc!

创建者 Rafael V

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Jun 18, 2020

really nice

创建者 Madhubala

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May 12, 2020

Just try it

创建者 Arun K

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Mar 23, 2020

Interesting

创建者 Mohamed G K S

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Oct 6, 2018

many thanks

创建者 Janell C

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Nov 13, 2017

很有意思，记得做笔记。

创建者 Mauricio Z

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Mar 26, 2017

REALLY GOOD

创建者 stephanie c s

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Jan 3, 2017

So good !!!

创建者 Marina F

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Apr 6, 2016

Excepcional

创建者 CHIRAG

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Oct 30, 2020

THANK YOU.

创建者 Jimena S P

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May 23, 2020

I LOVE IT!

创建者 Glauco G S

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May 14, 2020

EXCELENTE!

创建者 Tatiana

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Apr 24, 2020

Thank you!

创建者 Wang Y

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Mar 14, 2018

Excellent！

创建者 AM

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Sep 5, 2017

Excellent!

创建者 Lorena D V

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Sep 30, 2016

me encanto

创建者 Anastasiya P

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Sep 16, 2016

Fantastic!

创建者 Diana M G L

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Aug 19, 2015

Excellent!

创建者 ERWIN J C

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Apr 11, 2025

Muy bueno

创建者 Burak K

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Sep 21, 2022

Perfect!

创建者 Yutong L

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Mar 13, 2022

very good

创建者 KATLA S K

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Sep 14, 2021

Excellent

创建者 María J B D S

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Sep 4, 2021

EXCELENTT

创建者 Fernanda S

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Jul 13, 2021

Excellent