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学生对 Università Bocconi 提供的 Management of Fashion and Luxury Companies 的评价和反馈

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6,169 个评分

课程概述

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

热门审阅

LN

Apr 19, 2020

Excellent Course! Love how you can study at your own pace. It provides an abundance of information for both fashion & luxury management as well as building your own fashion &/or luxury brand.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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1101 - Management of Fashion and Luxury Companies 的 1125 个评论（共 1,468 个）

创建者 Marco T

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Apr 30, 2017

nice !

创建者 Alexandra F

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Sep 18, 2016

great!

创建者 andreabarraganlarco

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Feb 22, 2016

Great!

创建者 Abiola P

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Nov 8, 2024

Great

创建者 Mohamed A ( A

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Jun 1, 2023

Great

创建者 Vik C

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Feb 17, 2023

great

创建者 Natalia K

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Jan 24, 2022

GREAT

创建者 saba a

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Dec 28, 2021

good

创建者 Admashelle R

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Oct 20, 2021

C'est

创建者 Riyad A

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Oct 10, 2020

GREAT

创建者 Roy A

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Jul 21, 2020

Good!

创建者 186 N C

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May 23, 2020

Great

创建者 Chenyi Z

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Jul 2, 2017

good!

创建者 Spencer R

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Apr 19, 2016

Best!

创建者 Shreya

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Jun 18, 2025

nice

创建者 Sheetal B

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Nov 13, 2024

Good

创建者 FengLing C

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Feb 24, 2024

good

创建者 Mr. M H H

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Sep 17, 2023

good

创建者 Agustin L d m

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Nov 11, 2022

good

创建者 Qurban B

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Jan 19, 2022

good

创建者 KAVISHNA R

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Nov 28, 2021

Good

创建者 Allison J P A

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Jun 30, 2021

cute

创建者 袁依婷

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Feb 14, 2021

good

创建者 Malavika .

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Nov 21, 2020

Good

创建者 MAHAISWARI M

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Sep 26, 2020

good