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学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Analytics in Theory 的评价和反馈

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4,823 个评分

课程概述

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

OA

Feb 29, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

筛选依据：

951 - Digital Marketing Analytics in Theory 的 975 个评论（共 1,166 个）

创建者 Graziana M

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Mar 14, 2017

The course was very interesting and inspiring

创建者 Angela F

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Sep 9, 2020

Very clear explanations, easy to understand

创建者 Mokshesh J

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Apr 13, 2020

fun, thought provoking and very educational

创建者 Saurav K

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Jul 4, 2020

Good teaching but little less interactive.

创建者 Mostafa M

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Nov 23, 2017

Please give us more life examples

Thank you

创建者 Caro

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Dec 17, 2019

I liked the first one more than this one.

创建者 Bénédicte M

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Apr 23, 2019

Good but the book references are too old.

创建者 Md I I C

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Jun 27, 2020

Good Tutorial but need better example...

创建者 Agnese J

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Feb 5, 2021

Easy to understand and good structure.

创建者 Hazem J S

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May 17, 2016

Very Informative, a little dry however

创建者 Махмудова А

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May 19, 2020

Nice course for theoretical knowledge

创建者 MUHAMMED Z N K P

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Oct 15, 2020

great course for marketing analysis.

创建者 Min X

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Apr 29, 2020

Overall good, but not enough detail.

创建者 Ahmed M M

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Nov 25, 2018

good content but needs to be updated

创建者 Eeshaa N S

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Apr 24, 2018

Awesome course, quite user friendly!

创建者 daniela c

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Mar 20, 2016

Very interesting and well supported

创建者 Laura J

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Sep 7, 2015

Good overview of digital analytics.

创建者 Kumar A

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Jun 12, 2020

Great course explaining the theory

创建者 Roberto I

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Aug 26, 2018

Some readings are becoming dated.

创建者 amir s

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Dec 19, 2016

It is a great fundamental course.

创建者 JAY R P

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Jul 16, 2020

Keanu Reaves of Data analytics!!

创建者 Vaso K

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Feb 7, 2016

Not so good! There is much water

创建者 Juan S D

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Mar 3, 2016

Es un poco denso pero es bueno.

创建者 Deepakkumar P

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May 9, 2020

It was very informative course

创建者 Shilpa M

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Feb 20, 2020

It was nice...gave the basics