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返回到 Digital Marketing Analytics in Theory

学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Analytics in Theory 的评价和反馈

4.5
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4,822 个评分

课程概述

This course examines how modern digital marketing integrates technology, creativity, and analytics to shape discovery, competition, and customer experience across digital and physical channels. Through a progression from foundational strategy to content, ecosystem integration, and artificial intelligence, the course explores how brands build trust, deliver value, and drive measurable growth in the contemporary digital marketplace. Module 1 introduces the foundations of modern digital marketing strategy (i.e., how digitization reshapes discovery, competition, and consumer experience across online and physical channels). Module 2 builds on this foundation by exploring how content is designed for multi-audience environments where people, algorithms, and generative AI all “read” and respond to information differently. Module 3 examines the integration of paid, organic, and influencer activities into unified ecosystems that turn storytelling and trust into measurable growth. Module 4 concludes by showing how artificial intelligence transforms service delivery, where data, empathy, and automation combine to create more personalized and anticipatory customer experiences. Together, these modules chart how technology, creativity, and analytics converge to define success in the modern digital marketplace. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

OA

Feb 29, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

DN

Jan 30, 2016

Excellent information and presented in an easy-to-understand format. My only reason for not giving this course five stars was how many examples and details were out of date and not current to today.

筛选依据：

1001 - Digital Marketing Analytics in Theory 的 1025 个评论（共 1,166 个）

创建者 Ruben S

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Dec 22, 2016

Great Course!

创建者 Aglaja G

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Aug 23, 2016

Great course!

创建者 MADDALA R

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Oct 2, 2020

great course

创建者 S M M

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Jun 30, 2020

great course

创建者 MOHAMMED A

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Jul 19, 2020

AS EXPECTED

创建者 Saloni S

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Jul 6, 2020

It was nice

创建者 Nikhil “ S

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Mar 26, 2020

very useful

创建者 Shubham D

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Mar 6, 2019

good course

创建者 Pradeep K

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Oct 17, 2017

good Course

创建者 Mazen K

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Jul 4, 2022

very good

创建者 Nishchay S

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Apr 10, 2020

I loved it

创建者 Rajath R B

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Nov 7, 2022

very good

创建者 TALLAPRAGADA D P

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Jul 14, 2020

very good

创建者 Kandarp M

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Jun 1, 2019

vERY GOOD

创建者 sanyam j

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Dec 16, 2016

nice one.

创建者 SANO A

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Aug 18, 2016

Very good

创建者 Thai Q N

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Oct 25, 2024

ok good

创建者 ABIRAMI V P

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Jul 25, 2025

good

创建者 Tuấn A N

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Jan 23, 2025

Good

创建者 DISHA M R

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Sep 8, 2024

good

创建者 MD I A

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Aug 9, 2024

good

创建者 Nikhil K

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Oct 1, 2023

nice

创建者 ayyalasomayajula s s

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Mar 13, 2022

good

创建者 Muhammad S A

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Sep 23, 2020

good

创建者 Sani K

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Sep 18, 2020

Good