Chevron Left
返回到 Developing a Winning Marketing Strategy

学生对 University of Illinois Urbana-Champaign 提供的 Developing a Winning Marketing Strategy 的评价和反馈

4.8
星
1,741 个评分

课程概述

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

WG

Dec 13, 2017

Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.

IK

Oct 5, 2020

Overall good course. Few comments: a) More cases can be added to give better understanding and relevance. b) Quiz is unnecessarily tricky. It should focus on concepts instead.

筛选依据：

226 - Developing a Winning Marketing Strategy 的 250 个评论（共 417 个）

创建者 Lou A T

•

Jul 13, 2020

Thank you. I learned a lot.

创建者 Bharat S

•

Aug 8, 2019

Great course for a beginner

创建者 Mauricio P A

•

Mar 12, 2021

It was a excellent course.

创建者 MANAV T

•

Oct 27, 2022

Ill gain nice knowledge

创建者 palak b

•

Sep 28, 2020

informative and engaging

创建者 Mark S

•

May 26, 2019

Really Enjoy Noel Hayden

创建者 BERLIN E E C

•

Feb 21, 2022

A GOOD AND GREAT COURSE

创建者 Saranya.V

•

Jul 26, 2020

excellent course design

创建者 Arup D

•

Apr 19, 2018

very appreciable course

创建者 Akshay U

•

Sep 19, 2021

learned good knowledge

创建者 Lohith D

•

Sep 24, 2020

It was good experience

创建者 Timur S

•

May 3, 2020

Enjoyed it! Thank you!

创建者 LOGEESWARAN R 1

•

Dec 24, 2019

thanks fo the coursera

创建者 SUMIT G

•

Oct 18, 2022

Good course to learn

创建者 Anindita P

•

May 27, 2021

It was knowledgeable.

创建者 SRIPRIYA.S

•

Jun 19, 2020

Superb good well done

创建者 Whitney H

•

May 15, 2020

I enjoyed this course

创建者 Kurt L B

•

Aug 19, 2023

loving these courses

创建者 Madad H

•

Mar 24, 2021

An excellent course!

创建者 Aman S

•

Jan 7, 2021

very nice experience

创建者 Nevin J

•

Nov 9, 2020

really good coursera

创建者 Fidan I

•

May 7, 2020

thanks for everthing

创建者 Dwarika p T

•

Apr 15, 2020

amazing experience.

创建者 naing l a

•

Jan 29, 2019

Very useful course.

创建者 Sagar P

•

Jul 22, 2017

Very Comprehensive.