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学生对 University of Illinois Urbana-Champaign 提供的 Developing a Winning Marketing Strategy 的评价和反馈

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1,741 个评分

课程概述

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

WG

Dec 13, 2017

Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.

IK

Oct 5, 2020

Overall good course. Few comments: a) More cases can be added to give better understanding and relevance. b) Quiz is unnecessarily tricky. It should focus on concepts instead.

筛选依据：

201 - Developing a Winning Marketing Strategy 的 225 个评论（共 417 个）

创建者 Machon B

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Sep 18, 2018

Great course and very informational

创建者 Jacopo A

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Mar 20, 2021

Amazing course, amazing professor!

创建者 Umer A

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Aug 16, 2018

very comprehensive course outline

创建者 Yogita p

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Nov 15, 2021

it is very helpfull for students

创建者 JENEETA

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Jan 20, 2020

very nice and interesting course

创建者 Palavala A

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Jan 29, 2019

Good knowledge skills improvable

创建者 James S

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Mar 4, 2018

Great class and great Professor1

创建者 Samin Y A

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Mar 19, 2021

Take the course, it's worth it.

创建者 Manan R

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Oct 23, 2020

Very helpful and knowledgeable.

创建者 Dr. A N

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May 8, 2020

Incredible Learning Experience!

创建者 Jose S

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May 8, 2020

Excellent course and professor!

创建者 sultan a

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Nov 23, 2019

its amazing and valuable course

创建者 ALINANI S

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Oct 29, 2021

The course was very insightful

创建者 Mohamed A A

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Sep 24, 2020

Excellent course for every one

创建者 Sumedh P

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Aug 27, 2020

was really helpful, Thank you!

创建者 Dr. R S

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Jun 5, 2020

Excellent and Very interesting

创建者 Nicat İ S

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Apr 27, 2020

This course is very excellent.

创建者 Wylie B

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Oct 6, 2019

Great course, great professor.

创建者 Muhammad E U H

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Nov 24, 2020

It was an amazing experience.

创建者 Md S R

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May 21, 2020

The instructor is the boss..

创建者 Tamala M

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Sep 17, 2018

Great and informative course!

创建者 Guilherme C

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Jan 27, 2018

good introduction for dummies

创建者 Dr K L

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Jun 15, 2020

This is wonderful experience

创建者 Marisol P

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Aug 22, 2022

Nice content, nice teacher