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学生对 University of Illinois Urbana-Champaign 提供的 Developing a Winning Marketing Strategy 的评价和反馈

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1,741 个评分

课程概述

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

WG

Dec 13, 2017

Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.

IK

Oct 5, 2020

Overall good course. Few comments: a) More cases can be added to give better understanding and relevance. b) Quiz is unnecessarily tricky. It should focus on concepts instead.

筛选依据：

401 - Developing a Winning Marketing Strategy 的 417 个评论（共 417 个）

创建者 Dhanush V

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Feb 22, 2022

It is nice

创建者 dilmi r

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Jan 24, 2021

Excellent

创建者 605_Pallabi P

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Nov 3, 2021

its good

创建者 Bhavika P

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Oct 28, 2022

good

创建者 Rajyavardhan S P

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Oct 27, 2022

good

创建者 Tamilarasan A

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Nov 21, 2018

super

创建者 906_Pratyush

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Sep 20, 2024

good

创建者 Yogesh S

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Jun 6, 2022

Good

创建者 Nivitha. V N V

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Feb 26, 2022

I

创建者 Marcelo T

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May 6, 2021

Very theoretical and tiring course. A lot of reading material makes it necessary a lot of dedicated time, which differs a little from the idea of agility of the online course. However, well developed material and well elaborated tests.

创建者 Dhruv S

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May 28, 2020

given basic knowledge of marketing mix,product and brand, which people already know into their normal day to day life.

创建者 KANNAN R

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Nov 12, 2018

Good in lecture and content of paper.

创建者 soukaina a

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May 12, 2023

I've been trying to take the quiz for almost a week but can't!! it is locked

创建者 Menka S

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Nov 3, 2022

HERE I NEED THAT SOMEONE REVIEW MY PEER ASSIGNMENT.ITS TO MUCH URGENT

创建者 Aayush S

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Sep 8, 2021

GOOD

创建者 Gaca M J B

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Sep 15, 2025

im not enrolled to this subject