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学生对 University of Illinois Urbana-Champaign 提供的 Developing a Winning Marketing Strategy 的评价和反馈

4.8
1,741 个评分

课程概述

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

WG

Dec 13, 2017

Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.

KF

Sep 4, 2019

Great course that is thorough in content. Only criticism is the quizzes seemed unnecessarily "tricky." If the quizzes leaned slightly more toward reinforcing course material would be ideal.

筛选依据:

376 - Developing a Winning Marketing Strategy 的 400 个评论(共 417 个)

创建者 Claudia O

Sep 10, 2018

Interesting material. Prof Noel's enthusiasm makes the coursework even more interesting. Not being a marketing major, I found the work challenging and engaging as well.

创建者 Jean-Baptiste D

Jun 28, 2020

Very good to have these basics in Marketing, although focusing a more on B2B marketing would have helped, especially when student are from the B2B sector exclusively.

创建者 Md M R

Jun 1, 2020

I never thought that an online course could be such interactive !!

The course materials, Teacher, Assignment, and quizzes were interactive and helpful

创建者 Agnelo D S

Jun 24, 2020

It was good and reviewed what i had learnt. I like the peer review as your assignment is reviewed by your peers who are on same level as you

创建者 Dairo R

Apr 13, 2021

Excellent course, very didactic to understand in an easy way the marketing fundamentals. Very clear explanation with practical examples.

创建者 ASHISH D

Jun 26, 2020

this is a good course if anyone learn what is marketing and also basic thing about marketing this course is going to help you a lot.

创建者 SAGAR

Jul 6, 2020

It was very informative and I find it interesting in understanding the different concepts of marketing to use in the organisation.

创建者 Nabila b

May 23, 2020

Very intersting course,it encompasses every single usuful points in marketing in it's overall definition .

创建者 selassie L

Jul 31, 2020

This was a great experience, the course was good nice work by the professor and all the stuff.

创建者 刘康

Apr 9, 2021

It's useful for me. Hopefully it will have more cases from Chinese brand.

创建者 AAKRITI A S

Jul 1, 2020

very conclusive lecture. though the quizzes could be more relevant

创建者 Deleted A

Aug 18, 2021

coursera is the best learning land you can ever think of,

创建者 KOTHA V V

May 14, 2020

Nice comprehensive teaching and the style

创建者 Rajat K

Jan 11, 2018

Very informative and very well structured

创建者 Pence M

Jul 3, 2020

Certain Quiz questions were diplomatic.

创建者 DAVID P S

Aug 4, 2018

Great insight along with good examples

创建者 JYOTIRMAI G

Jun 6, 2020

It was good learning experience.

创建者 MHD I A

Apr 5, 2020

A very nice course. Thank you

创建者 Reuben A

Sep 4, 2019

Very good learning content

创建者 Aya E H

Jun 16, 2020

it was a good formation

创建者 Bishnu P N

Aug 27, 2020

it was really nice.

创建者 ISHRAT N

Oct 18, 2022

very nice course

创建者 Asim A H

Dec 7, 2020

Excellent course

创建者 PATIL D S

Oct 19, 2022

it was great

创建者 KESHAV D

Oct 28, 2022

it was good