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学生对 IE Business School 提供的 Marketing Mix Fundamentals 的评价和反馈

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1,127 个评分

课程概述

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

热门审阅

AA

Aug 17, 2020

IT WAS A GREAT EXPERIENCE LEARNING FROM COURSERA, COULDN'T EXPECT ANYTHING BETTER FROM THIS ON ONLINE PLATFORM.

AA

Sep 28, 2016

Interesting course. I'll advice anyone in the marketing field to take this course

筛选依据：

51 - Marketing Mix Fundamentals 的 75 个评论（共 200 个）

创建者 Prashant B S T

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Aug 28, 2020

great course and easy to understand the topic well.

创建者 YANETH A V

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Aug 12, 2023

Excelente. Gracias por todos los temas aprendidos.

创建者 Dr. J P M

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May 9, 2020

Excellent course for Management Professionals.

创建者 Diana L V G

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Oct 11, 2021

Fue muy bien explicado y con ejemplos claros

创建者 Esneidi L A S

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Jun 21, 2024

Excelente curso, gracias por tanta enseñanza

创建者 SHIVANI C

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Aug 15, 2020

course was very informative and interactive.

创建者 Nagadesi S

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Mar 30, 2020

Very informative and engaging. Thank you !!

创建者 �SHASHI S

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Jul 3, 2020

Thankful to the course

Learned many things

创建者 S. K

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Nov 4, 2024

Really help to learn marketing strategy.

创建者 Danyelle S

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Nov 21, 2023

Muy buen curso, completo y entretenido.

创建者 rishith m

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Aug 16, 2020

Interesting & effective way of learning

创建者 DIVYA Y

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Sep 1, 2020

Name should come one like only divya y

创建者 Sonal R

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Oct 13, 2024

It’s a valuable learning experience.

创建者 Rajesh K P

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Aug 28, 2020

it was so interesting worth learning

创建者 Preeti N

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Apr 5, 2020

the best course of the marketing mix

创建者 Edgar

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Nov 23, 2016

Es un curso muy bueno y aprendí más.

创建者 kratik b

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Nov 2, 2022

nice content with proper briefing.

创建者 ritika r

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Sep 10, 2020

it was a great learning experience

创建者 Opeyemi O

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Jan 7, 2020

Excellent, Comprehensive and Clear

创建者 Vikash S

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Apr 20, 2018

it was a great learning experience

创建者 jose a r r

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Aug 4, 2022

ecxelente para aprender marketing

创建者 Marco D

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Dec 30, 2020

Excellent and update information.

创建者 Natasha T

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Nov 20, 2016

Good course, clear to understand!

创建者 Saraí X P U

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Sep 20, 2021

muy interesante y bien impartido

创建者 Sara M

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Jan 13, 2020

Very useful and well explained!!