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学生对 IE Business School 提供的 Marketing Mix Fundamentals 的评价和反馈

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1,121 个评分

课程概述

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

热门审阅

DB

May 7, 2021

This course is so helpful for me. I have learned so many things by doing this course.

YP

Sep 6, 2020

Good Course for 12th Grade students which could be valuable for a preview on this topic,but nothing to worry,just the basics

筛选依据：

76 - Marketing Mix Fundamentals 的 100 个评论（共 200 个）

创建者 parveena m

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Sep 11, 2024

marketing manaagement usful as

创建者 Azeem I

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Aug 17, 2019

Great course for self learning

创建者 Andres R

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Aug 11, 2018

Mucha información interesante

创建者 Валерия Ю П

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Jan 24, 2022

interesting for beginners

创建者 Abhinav S

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Oct 2, 2022

Very Informative Course

创建者 Unnati G

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Aug 20, 2022

lovely and insightfull

创建者 Le N

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Sep 10, 2017

Very interesting class

创建者 Hector B L L

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Nov 12, 2024

Aranzabal was awsome.

创建者 Tanmay K B

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Jul 28, 2020

it was a good session

创建者 Rayeed H

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Sep 20, 2020

I loved this course!

创建者 SOURAV R D

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Apr 2, 2020

Thank you coursera..

创建者 Diana M C R

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Aug 14, 2023

SE APRENDE BASTANTE

创建者 Sai k G

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Aug 22, 2020

informative content

创建者 Roneet S

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May 22, 2020

Really very helpful

创建者 Dilbar O

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Jul 27, 2020

Loved this course!

创建者 laiba y

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Mar 12, 2023

INTRESTING COURSE

创建者 UNNATHI K

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Sep 29, 2020

It's very helpful

创建者 Mukesh D

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May 29, 2023

WOWWY SO COOL!!!

创建者 Md N A

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Dec 31, 2022

excellent course

创建者 FARUKH L H

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Sep 29, 2020

It was very good

创建者 SALONI P J

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Sep 27, 2020

very descriptive

创建者 Sanaa R

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Dec 10, 2018

Excellent course

创建者 Jimena P P

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Jun 20, 2023

Excelente curso

创建者 Luz A R P

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Jun 14, 2023

EXCELENTE CURSO