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学生对 IE Business School 提供的 Marketing Mix Fundamentals 的评价和反馈

4.6
1,115 个评分

课程概述

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

热门审阅

YP

Sep 6, 2020

Good Course for 12th Grade students which could be valuable for a preview on this topic,but nothing to worry,just the basics

CG

Jun 23, 2019

its a very crucial subect in marketing and i am happy thet i have got more knowledge about marketing mix fundamental

筛选依据:

151 - Marketing Mix Fundamentals 的 175 个评论(共 200 个)

创建者 Aditya K

Sep 16, 2020

good

创建者 Sagnik M

Sep 13, 2020

Good

创建者 abhiram r

Sep 13, 2020

good

创建者 POOJA D

Sep 1, 2020

good

创建者 p s

Jul 2, 2020

nice

创建者 MADAN H M A S

Feb 28, 2023

جيد

创建者 MANNAT J

Aug 30, 2020

.

创建者 Viktorija K

Nov 9, 2020

I liked this course, but it has some drawbacks. E.g., the timing set for reading articles was not accurate - 10 min per each even though they differ (from articles that are provided by online websites to scientific ones). Thus, it was difficult to manage time properly. Moreover, it was difficult to understand the pronunciation sometimes. Therefore, I recommend using subtitles. To sum up, I am happy I finished this course.

创建者 Martha C

Dec 3, 2020

Though is a pretty good, is just confusing sometimes for the thick accent of the teachers (and the worst worst transcripts ever) but the whole course gives you the tools for the Marketing Mix understanding.

创建者 Halwa D B

Sep 29, 2017

I liked the course a lot and will continue with the specialisation. My only concern is regarding the lectures that some are not available or some are a bit oldish. but in general very good, thank you

创建者 Filipe g

Mar 27, 2021

Some very good interviews.

some very good content and excellent reading recomendation.

some videos coul be done better explained..

the accent sometimes doesnt help :S

创建者 Akshya B

Aug 25, 2020

Superb way of teaching and got to learn about many retail business and more marketing technique. But felt difficult in understanding English slang.

创建者 SUCHISMITA L

May 22, 2020

It is one of the best online coursing app.I have learned a lot about marketing etc...

创建者 Adenike A

Sep 29, 2016

Interesting course. I'll advice anyone in the marketing field to take this course

创建者 Biswanath D

Oct 24, 2024

Overall good. Only issue is lot of Readings dont work as Password has expired.

创建者 PRAKHAR P

Sep 28, 2017

A very basic course, taught in a very crisp & to the point manner.

创建者 Samriddhi M

Oct 1, 2024

It give me soo much information about marketing and helps a alot.

创建者 MEGHA N

Feb 9, 2021

Thank You for Knowledge in Marketing Mix Fundamentals.

创建者 Juan L

Jan 31, 2022

Good basic intro to the Marketing Mix Fundamentals.

创建者 G S N

Nov 10, 2020

Very helpful and i've learned a lot in this course.

创建者 Ximena C G

Aug 23, 2021

Excelente curso, aprendes mucho y es muy dinámico

创建者 M A S S

Aug 18, 2020

easy in understanding and great cource experience

创建者 SAILESH M

Feb 7, 2021

Thank you to have shared your knowledge with me.

创建者 Ismayil. T

May 4, 2020

It is very helpfull to retaining knowledge

创建者 Abdulrahman E

Sep 19, 2018

the second part of the course was amazing