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学生对 Copenhagen Business School 提供的 An Introduction to Consumer Neuroscience & Neuromarketing 的评价和反馈

4.7
3,488 个评分

课程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

热门审阅

PL

Jun 23, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

AM

Jul 15, 2020

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

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326 - An Introduction to Consumer Neuroscience & Neuromarketing 的 350 个评论(共 888 个)

创建者 Edwin G

Jan 8, 2018

this course have a lot of information. each level have lectures that explain clearly all the themes.

创建者 hywel p

Aug 1, 2022

In depth course, even though it is a short course. Informative and filled with real world examples.

创建者 Adnan M

Apr 28, 2020

Great course. I recommend this course to everyone if you like to update yourself in neuromarketing.

创建者 Lakshmi K

Jul 7, 2020

Good course. This gives insights to what are factors that enable a decision making in Human Brain.

创建者 Ashish S

May 26, 2020

Enhancement of customer experience. Contributor towards effective mental model marketing strategy.

创建者 Abhishek B

May 18, 2020

This course help me in understanding consumer mind and how to use it for marketing of our product.

创建者 Edwin N A

Feb 4, 2019

It's a very introductory course, but it gives what it promises. Good instructor and good lectures!

创建者 Sipho M

May 31, 2022

its a very informative course and contain lot of information , international valuable information

创建者 Douglas T

Sep 10, 2020

Great course. Highly recommended to those in the marketing industry especially digital marketing.

创建者 Somnath M

Oct 12, 2025

Excellent course content with practical implication It is unique and excellent course materials

创建者 Ravi P

Oct 17, 2022

Awesome Course! Learnt a lot and the instructor is amazing. Loved the interviews with experts.

创建者 Bruce C

Jun 14, 2022

great course from CBS talking about marketing psychology. a bit dystopian but that's the world.

创建者 maanveer s

Jul 19, 2020

Very well structured and conducted.. the material and discussions are very focused and relevant

创建者 Majo R

Sep 21, 2017

It´s the perfect combination between neuro and marketing. It is very clear in all its concepts.

创建者 Muhammad A

Feb 9, 2023

very informative and detailed course. must attend in order to further your career in marketing

创建者 Susana H

Jan 25, 2022

Amazing course! I specially enjoyed the readings for the course and how clear the lectures are

创建者 Kaavya R

Apr 23, 2020

Very insightful. This course is engaging and exciting. Highly recommended! Thank you Thomas :D

创建者 Juliana C C S

Apr 17, 2022

Great course, good readings and references to explore further. Really enjoyed the interviews.

创建者 ethan h

Apr 28, 2020

Great course perfect for those who know very little about the science behind neuro marketing!

创建者 Dianna

Feb 8, 2020

Interesting information! It's a course that I recommend if you love learning about the brain.

创建者 KALYNE R P N

May 8, 2021

Excelente conteúdo, com segmentação mais do que atual da realidade do cenário do Marketing

创建者 Amanveer s

Mar 7, 2021

Exceptionally well articulated course for beginners as well as veteran market professional.

创建者 Natália M P

Mar 15, 2023

This course is well structured and contains a good literature about consumer neuroscience.

创建者 Renato V

Apr 9, 2020

An extremely insightful course. Well presented and challenges you to think out of the box.

创建者 Maria d l N P C V

Apr 28, 2020

Great course, I learned a lot about this interesting theme, very usefull. Thanks teacher!