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学生对 Copenhagen Business School 提供的 An Introduction to Consumer Neuroscience & Neuromarketing 的评价和反馈

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3,488 个评分

课程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

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PL

Jun 23, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

AM

Jul 15, 2020

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

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351 - An Introduction to Consumer Neuroscience & Neuromarketing 的 375 个评论(共 888 个)

创建者 Lebo K

May 24, 2017

absolutely well put material and easy to narrate , adequate explanations and informative.

创建者 Mariana D C

Jul 5, 2020

Very good, and very complete! I really learned a lot and the information is very useful!

创建者 Aniriddha W

Dec 6, 2018

Really useful course !! Apt for Marketers who want to know where technology is headed.

创建者 Filipe S

Mar 27, 2017

Very interesting course. It helped me to start studying about the neuromarketing topic.

创建者 ANDREA V J R

Sep 10, 2025

Muy interesante, valioso el aprendizaje obtenido a través de esta plataforma, Graciaa.

创建者 marcela s

Jan 21, 2025

especialmente interesante e imprescindible tener una base de conocimiento al respecto.

创建者 Juan A P L

Oct 22, 2017

Totally recommended for those who want to start involving in ad/media/marketing world.

创建者 Emily T

Aug 6, 2021

Really insightful, teaches interesting tools handy for the future world of Marketing

创建者 ahmed a

Aug 22, 2021

it is an informative course, I wish to add more courses about neuromarketing topic.

创建者 Shubham A

May 12, 2021

Best Course to find What neuromarketing is all about and get a foundation knowledge.

创建者 sanjeev m a

Dec 10, 2020

helpful to any marketing professional who wants to orient themselves with the future

创建者 Prompiriya P

Aug 13, 2020

Brief but very informative. With lengthy and detailed interview sessions. I like it!

创建者 Simon H

Sep 22, 2017

This was a great course if you would learn about how we process decisions. Thank you

创建者 Thiago S S

Nov 18, 2023

Great to understand the importance and how to think about this fascinating subject!

创建者 pavana m

Aug 2, 2021

Best course to know emerging trends in neuro marketing and consumer neuroscience.

创建者 Hugo A A V

Nov 13, 2020

REal good. I have took it over, at other coursera account, and i love it. Thanks.

创建者 Bivas N

Jul 8, 2020

Best Course to get a new insight of neuroscience in collaboration with marketing.

创建者 Kumar V

Feb 6, 2018

Interesting course that throws open a whole new domain of marketing to anyone who

创建者 paolo

Mar 25, 2017

great course , a must for all the professionals working in a marketing department

创建者 Anne S S

Dec 20, 2020

Really interesting. It gives you a first dight of what Neuromarketing is about.

创建者 MD M � �

Jul 24, 2020

Its a very helpful course for me and I got to learn new things from this course

创建者 marilina c c

Mar 12, 2023

Es de mucha importancia para quienes nos interesa la investigación de mercado.

创建者 Mariana F S

Jun 20, 2020

Gran curso, fácil de seguir con información muy valiosa y sencilla de entender

创建者 Alejandro P F

Jan 5, 2020

Very good course in order to introduce yourself into the Neuromarketing world!

创建者 Florian M

Jul 22, 2019

Very good introduction to Neuro Science and involment to marketing! Thank you!