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返回到 Fundamentals of Social Media Advertising

学生对 Meta 提供的 Fundamentals of Social Media Advertising 的评价和反馈

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2,559 个评分

课程概述

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

热门审阅

RR

Feb 27, 2021

A lot of information but important and well organized. Find the Coursera website poorly organized. The Forums and Discussions are ridiculous as many posts and requests are month's old.

MN

Aug 1, 2022

G​reat course. I learned a lot and I appreciate how detailed it was. I am glad we had an opportunity to write our own creative brief and that it's not only theoretical but practical also.

筛选依据：

401 - Fundamentals of Social Media Advertising 的 425 个评论（共 676 个）

创建者 Shehbaz H

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Aug 23, 2022

great experience

创建者 اسراء م ا

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Aug 17, 2022

it was very good

创建者 Vanessa B

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Jun 4, 2022

five out of five

创建者 Muhammad S S

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Jan 22, 2022

love this course

创建者 Naresh m

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Jan 15, 2022

Very informative

创建者 Jabran T

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Oct 18, 2021

teaching is good

创建者 Mobashir A

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Aug 19, 2021

Wonderful lesson

创建者 Yogesh T

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Apr 26, 2021

excellent course

创建者 Walter M G

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Apr 21, 2021

Very interesting

创建者 Usama S

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Mar 19, 2021

Exceptional work

创建者 Bishal B

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Oct 28, 2020

Very Good Course

创建者 neeraja s

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Jul 10, 2025

good instructor

创建者 LOPEZ M M L

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May 5, 2025

muy interesante

创建者 Bilal K

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Apr 18, 2023

Amazing Content

创建者 Ayman A

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Feb 10, 2023

perfect content

创建者 Laura

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Nov 30, 2021

Muy interesante

创建者 Rosa I R

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Jul 5, 2021

the best course

创建者 Nourhan A A F

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Jun 11, 2021

It is very nice

创建者 Robert M

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May 7, 2021

Great material.

创建者 Maysa A G S

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Apr 8, 2021

great course!!!

创建者 AIXA Y O C

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Sep 22, 2025

me gusto mucho

创建者 Adenike A

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Aug 31, 2024

Great insights

创建者 Okpara M I

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Aug 9, 2024

So interesting

创建者 SHAIBU D A

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Aug 17, 2023

Very impactful

创建者 ASIA S

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Jul 31, 2023

I earnt a lot.