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学生对 Meta 提供的 Fundamentals of Social Media Advertising 的评价和反馈

4.8
2,579 个评分

课程概述

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

热门审阅

KA

Nov 11, 2020

Beautiful Course all deep concepts clearly explain wow its amazing teaching skill. A very friendly teaching style motivates me to learn more thank you very much, Dear professor, Daniel Kob.

MN

Aug 1, 2022

G​reat course. I learned a lot and I appreciate how detailed it was. I am glad we had an opportunity to write our own creative brief and that it's not only theoretical but practical also.

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676 - Fundamentals of Social Media Advertising 的 690 个评论(共 690 个)

创建者 Nida K

Sep 3, 2021

I haven't time this course

创建者 Marla B

Aug 27, 2023

I was really excited to take all of the 6 courses in this program. I did take all of them and most of the lectures were actually great. Some were a little boring if you already have some knowledge about social media in general, nevertheless the instructors did a very good job. 

The problem was more the end of all the 6 courses. You can apply to take the official Facebook marketing associate exam which is the reason why I signed up for this course.

Sadly, not for Mac users. The instructions were also for Mac users, I followed all the steps, signed up multiple times but I couldn’t attend the meetings. I asked Facebook for help, I asked Coursera for help, I also asked Pearson for help. But no results.

I really tried everything possible, even tried using virtual machines, literally everything. But nothing worked. I needed to give up since there was no way to take this exam for me. 

So my advice: if you don’t know if your Mac allows you to use safe exam browser and go to meeting simultaneously, don’t spend your money on it. You can only get the Coursera certificates (and not even the last one because you can’t proof that you finished the Facebook exam.)

创建者 Mateusz W

Feb 5, 2024

Incredibly unprofessional, outdated, and scammy course. They are showing a lot of outdated features from 4 years back. 1/3 of the course is just talking the same all over again to generate more minutes and I guess get more money from Coursera or whoever is paying them for that. I am surprised that the meta authorized that scam. The cringy formula in the middle with that dude fake smiling during weird moments. Overall waste of time made by lazy people to get easy money (and I finished it all including the certificate). Oh, and they have even grammatical mistakes in tests XD.

创建者 Sofia l n v

Jul 20, 2025

no me llego ninguna notificación ni , mensaje sobre el supuesto certificado , cuando termine el curso no me dieron el certificado lo cual me enojo un poco ,pues me esforce para tenerlo pero no me lo dieron, si por favor podrían dármelo y ver el problema estaría agradecida,

创建者 Kristel K

May 4, 2022

I already paid for the course and have a timeline when I want to finish the entire course by yet the assignments are locked and I cannot finish. Why let people enroll if they can't do the assignments?

创建者 James R

Mar 10, 2025

zero stars Meta disabled my meta account as soon as I made it and can not complete the course. No customer service options from Meta or Coursera

创建者 Alysson D A V

Oct 22, 2025

Estoy en 99% no me deja avanzar porque por más que califique las tareas de mis compañeros no me abanza y nose como completar este curso

创建者 DARLEN M E A

Jul 4, 2025

Mi opinion es que deben cambiar el modulo 5 y poner que de certificado este curso

创建者 Myriam E

May 1, 2024

No he podido terminar el curso por problemas técnicos en el Quiz de la 2 semana.

创建者 Mirtha B N R D

Oct 14, 2025

No explica exacto lo que dedemos hacer

创建者 Prasan R

Mar 20, 2023

the 80% criteria is really a headache

创建者 Shania C d l P

Jun 27, 2023

Cannot finish my last assessment.

创建者 Jamie M

Apr 5, 2021

Garbage useless waste of time

创建者 Omar S

Oct 9, 2023

بعض الاختبارات لا تعمل

创建者 Olmaxon R

Dec 23, 2024

good