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学生对 Meta 提供的 Fundamentals of Social Media Advertising 的评价和反馈

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2,559 个评分

课程概述

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program....

热门审阅

RR

Feb 27, 2021

A lot of information but important and well organized. Find the Coursera website poorly organized. The Forums and Discussions are ridiculous as many posts and requests are month's old.

MN

Aug 1, 2022

G​reat course. I learned a lot and I appreciate how detailed it was. I am glad we had an opportunity to write our own creative brief and that it's not only theoretical but practical also.

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526 - Fundamentals of Social Media Advertising 的 550 个评论（共 678 个）

创建者 Malak L

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Aug 19, 2022

Amazing!

创建者 Tanya S

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Jul 7, 2022

Good job

创建者 Manuel A

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Jul 27, 2021

perfect

创建者 SHRUTI A

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Aug 18, 2024

amazing

创建者 Neha I S

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Oct 12, 2023

awesome

创建者 Govardhan M

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Sep 23, 2023

awesome

创建者 Nader H S

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Jul 11, 2022

Perfect

创建者 Afraa E

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Apr 5, 2022

supurb

创建者 Emiliano V

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Sep 15, 2021

love it

创建者 SABARI M A S P

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Jan 17, 2025

Superb

创建者 tanish r

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Mar 23, 2023

good

创建者 Kimberly G R R

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Jun 27, 2021

great!

创建者 UyenNVTSS180634

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Apr 13, 2025

great

创建者 Abdulslam M M O

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Jul 19, 2023

ggood

创建者 Vu T M L

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Jun 25, 2023

goood

创建者 hayan a

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May 14, 2023

merci

创建者 Abir H

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May 3, 2023

Great

创建者 PIYUSH T

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Mar 1, 2023

good

创建者 Comfort A

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Feb 28, 2023

Good!

创建者 Bappy H

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Jan 7, 2023

Super

创建者 Hibatullah A

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Sep 1, 2021

great

创建者 Eliana M A Y

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Jul 3, 2021

great

创建者 Bryan T V

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Jul 3, 2021

Great

创建者 Alberto E C Z

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Apr 22, 2021

10/10

创建者 Francesco P

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Jan 24, 2021

Super