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学生对 University of Virginia 提供的 Artificial Intelligence in Marketing 的评价和反馈

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322 个评分

课程概述

AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies? In this course, developed at the Darden School of Business at the University of Virginia, and delivered by Professor of Business Administration Raj Venkatesan, you will explore an important frontier of digital transformation in marketing. You will examine three key forces that enable AI in marketing strategies - Algorithms, Networks, and Data - and gain a deeper understanding of how businesses in a wide variety of industries can get the most out of this exciting technology. You will see real world examples of successful companies like Ford, Netflix, and the Washington Post using AI to take on the competition in new and creative ways, and hear from experts about how AI is shaping the present and the future in their respective industries. You can learn more about Raj by following his posts on Twitter (@rajkumarvenk) and on LinkedIn: https://www.linkedin.com/in/education-marketing....

热门审阅

HP

Jun 7, 2021

Amazing content and superb delivery by Raj. This was my introductory course in AI and all the concepts were explained really well by Raj in easy to understand language. Thank you !

TP

Sep 8, 2024

It was a very insightful journey I had by taking this course. The content was to the point and I liked the part were it asked us to reflect on each lessons.

筛选依据：

51 - Artificial Intelligence in Marketing 的 75 个评论（共 98 个）

创建者 Victor J G D

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Mar 11, 2025

Excelente para iniciar en el mundo de la AI

创建者 Gadaa F

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Apr 13, 2022

it was a very interesting class!

thank you

创建者 Zhang W

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Dec 19, 2021

clear concepts and operational procedures

创建者 Rebecka L

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Dec 11, 2024

Thank you Coursera Team and Raj for all!

创建者 Manas R

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Aug 23, 2024

easy and to the point way thanks prof

创建者 Subham B

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Oct 23, 2024

I am successful complete my work

创建者 Tom G

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Jan 13, 2025

It was a tough but fair course.

创建者 Finn O

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May 2, 2023

Very insightful, learnt a lot.

创建者 Yolanda T

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Jul 1, 2024

Great Course - Easy to Follow

创建者 Mathis M

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Jan 31, 2021

Interesting and well teached!

创建者 Amir Z

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Mar 17, 2021

Brilliant and enjoyable.

创建者 Laura

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Jul 21, 2023

Very insightful course.

创建者 Mugabo M

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Nov 8, 2021

It is really helpful

创建者 Rosemarie G M L

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Sep 25, 2024

Super interesante !

创建者 MARY J M

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Apr 10, 2024

Big help to student

创建者 Mussadiq A K

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Jan 17, 2025

Impressive course

创建者 Punam C

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Sep 21, 2023

great experience.

创建者 niharika r

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Jul 30, 2025

very good course

创建者 Erik C

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Jan 11, 2025

Excellent Course

创建者 Cleberson M A

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Feb 13, 2024

Excelente Curso!

创建者 Abderrahmane G

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Dec 30, 2024

très incroyable

创建者 Suraj D

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Sep 26, 2021

Very Insightful

创建者 Kathleen M

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Feb 15, 2025

Awesome course

创建者 Adrian A

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Nov 22, 2022

Amazing course

创建者 PRINCE I

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Aug 1, 2021

very helpful